Zone4Play Partner With Two Way TV Australia to Penetrate Into the Pacific and Asian Markets

Zone4Play Partner With Two Way TV Australia to Penetrate Into the Pacific and Asian Markets

WILMINGTON, Delaware, May 24/PRNewswire-FirstCall/ -- Zone4Play, Inc. (OTC Bulletin Board: ZFPI) has entered into a long term agreement with Two Way TV Australia Limited (ASX: TTV), a leading provider of live, competitive, enhanced TV entertainment and interactive TV applications and technology to the Australian market, under which it is acquiring exclusive rights to distribute Zone4Play's advanced SMS-TV solution, iTV solutions and mobile gaming and gambling products in Australia, New Zealand and 26 Asian territories.

Under the terms of the five-year agreement, Two Way TV Australia (TWTVA) will pay $1.75M to become the exclusive distributor of both Zone4Play play for real and play for fun gambling solutions in the mammoth Asian and Pacific markets. The fee is recoupable from significant revenue shares payable to Zone4Play from any deal that is signed in these territories.

The deal cements Zone4Play's leadership position as a driving force in the industry, and leading provider of highly advanced multi-platform solutions for enabling mass participation gaming across television and mobile phones.

The live gambling products including Texas Hold'em poker, blackjack, roulette, lotteries, sports betting and racing packages will be offered to license gaming operators wherever regulations permit. Zone4Play's gaming products have been selected by the largest licensed gaming operators in the UK and Europe.

Using its proven record and expertise, Zone4Play will be in charge for all integration with gaming and wagering operators and aligned broadcasters and mobile operators throughout the Asia Pacific region.

Leveraging on its leading position in these territories, Two Way TV Australia will be in charge of promoting, distributing, and operating all Zone4Play's services in these regions.

Idan Miller, Zone4Play Senior VP Marketing and Sales was quoted, "We are proud to have been selected by TWTVA, a highly respected local partner, as the leading provider of play for real and play for fun solutions to these markets. This opens the door to an entirely new arena for doing business that we haven't had the opportunity to compete in yet. Since establishing our solid positioning in the UK interactive gaming market, we plan to get into any market that will be open and regulated for offering these services."

Two Way's Managing Director, Mr. Jim McKay commented, "Two Way TV now has an entire range of the most popular gambling and gaming products, both for real and for fun, which we can make available to gaming organizations and mobile carriers throughout the Asia Pacific region. Zone4Play products had been successfully deployed by pay television operators, mobile phone providers, and licensed gaming operators around the world."

The deal is subject to final technical due diligence by Two Way TV Australia.

About Zone4Play

Zone4Play Inc. (OTC Bulletin Board: ZFPI) develops interactive game technology that provides an end-to-end solution, allowing service providers to deliver games to their subscribers over multiple network platforms such as interactive TV, wireless networks and the Internet, internally run, by the provider, or accessed from a Zone4Play hosting environment. Zone4Play's cross-platform technology enables a subscriber to play a game on different platforms, with the same virtual account balance and user information, allows games to be played across service providers and allows their subscribers to interact with other subscribers from different service providers.:

For further information, please visit http://www.zone4play.com

About Two Way TV Australia

TWTVA is the leading provider of live, competitive, enhanced TV entertainment and interactive TV applications and technology to the Australian television environment. Its competitive strengths include its patented technology, library of interactive program applications, exclusive content deals and management team.

The exclusive and perpetual license it acquired in 2000 with Two Way Media Ltd in the United Kingdom, has given TWTVA a competitive advantage in terms of content and patented technology in the Australian market. This license also gives it automatic access to arguably the world's largest library of interactive applications for existing television programs as well as to the technology to deploy these applications for broadcasters within very rapid timeframes.

TWTVA has built a powerful suite of technologies that can be operated across any television delivery platform and interactive TV middleware. The core components consist of patented production, scheduling, and monitoring tools, transmission management, game/score processing systems, and an engine for handling real-time messaging and score process management.

For further information, please visit: http://www.twowaytv.com.au

Contact details: Idan Miller SVP Marketing and sales +1-646-220-3595 imiller@zone4play.com

Source: Zone4Play Inc.

Idan Miller, SVP Marketing and sales, +1-646-220-3595, imiller@zone4play.com

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