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Monday, May 02, 2005

Alterna'TV Launches MEXICO 22, ONCE MEXICO and CBTV TELEVISION DE MICHOACAN Through Comcast Southern California's 'CableLatino' Package

Alterna'TV Launches MEXICO 22, ONCE MEXICO and CBTV TELEVISION DE MICHOACAN Through Comcast Southern California's 'CableLatino' Package

MEXICO CITY, May 2 /PRNewswire/ -- Alterna'TV announced it is introducing three more channels through its distribution agreement with Comcast.

This new package of channels includes MEXICO 22, ONCE MEXICO and CBTV TELEVISION DE MICHOACAN, to be distributed by Comcast Southern California through its CableLatino package.

Clemente Cabello, Executive Director for Alterna'TV said: "We have started to market channels in the following principal Hispanic markets since the signing of our contract with Comcast: Albuquerque, Tucson, Dallas, Portland, Atlanta, and Central and Northern California. We are very satisfied with the results Alterna'TV has obtained over the past months and the level of success our channels have reached in the new markets." He also said that the Company has received an excellent response from the Hispanic community.

Mark Henderson, VP for Castalia Communications, said: "Our next steps include the introduction of new channels, such as NDTV The Dominican Channel, Ecuavisa Internacional and LatinoamErica TV on the East Coast."

"Comcast is pleased to offer these additional Spanish-language channels in Southern California," said Debi Picciolo, regional senior vice president for Comcast. "The addition of these new networks demonstrates Comcast's ongoing commitment to providing our customers with the best possible products, services and programming that exist."

About Alterna'TV

Alterna'TV distributes eight carefully selected channels that are leaders in their country of origin, such as MEXICO 22, ONCE MEXICO, CB TELEVISION MICHOACAN, TEVE-DE-MENTE, ECUAVISA INTERNACIONAL, NDTV THE DOMINICAN CHANNEL, LATINOAMERICA TV and RGT. It's programming includes documentaries, art and culture, news, music, children's programming, cooking and general entertainment.

Please visit the http://www.alternatv.com.mx/ website to learn more about Alterna'TV.

About Comcast

Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers and 7 million high-speed Internet customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, TV One and four Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast, whose Southern California offices are located in El Segundo, serves more than 500,000 customers and employs more than 1,700 people throughout the Southland.

About Castalia Communications

Castalia Communications has been for the past 15 years an independent distributor of channels to cable and satellite service providers throughout the Americas and Europe. Castalia is the exclusive representative for the MGM Channel and Casa Club in Mexico, BBC World in Latin America, Alterna'TV (formerly Satmex) and German TV in the U.S., and TV Globo Internacional in the U.S., Canada, Europe and Latin America. The company is headquartered in Atlanta, Georgia, with offices and representatives in Los Angeles, Mexico City, Lima, Sao Paulo and Barcelona. Sales Contact: Mark Henderson, Castalia Communications, U.S. (770) 396-7850, or mark@castaliacom.com.

Source: Alterna'TV

CONTACT: Ivette Mendez of Alterna'TV, +1-877-728-6391, or ivette.mendez@satmex.com; or Mark Henderson of Castalia Communications, +1-770-396-7850, or mark@castaliacom.com

Web site: http://www.alternatv.com.mx/ http://www.comcast.com/ http://www.castaliacom.com/

------- Profile: Ent

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