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Monday, April 18, 2005

Jagermeister Sponsors 'Sounds of the Underground': Summer's Most Aggressive Music Tour!

Jagermeister Sponsors 'Sounds of the Underground': Summer's Most Aggressive Music Tour!

NEW ROCHELLE, N.Y., April 18 /PRNewswire/ -- Known for working with some of the heaviest bands in metal music, Jagermeister Liqueur is very pleased to announce its sponsorship of this summer's Sounds of the Underground Tour. This new tour, produced by House of Blues in partnership with the Sounds of the Underground LLC, brings together some of the world's most hard-hitting and uncompromising metal and hard-core acts ever. Sounds of the Underground begins on June 25th in Lowell, Massachusetts and continues through July 31st in Denver, Colorado.

Look for the Jagermeister Lounge, a state-of-the-art inflatable lounge equipped with air-conditioning.* Did we just say air-conditioning? Yes, that's right! Air-conditioning! This lounge was created specifically for Sounds of the Underground and will definitely be a hit when the temperature rises. Stop by for some Jager giveaways!** Meet the world-famous Jagerettes! And check this out: each day the Jagermeister Lounge will host band signings. Come chill out with Jagermeister and meet members of Clutch, Chimaira, GWAR, Devil Driver, Unearth, Every Time I Die, All That Remains, Full Blown Chaos, and more.

A longtime sponsor of up-and-coming bands as well as some of hard rock's heaviest acts, Jagermeister is pumped to be a part of Sounds of the Underground. "When we saw some of the acts on this Tour, we knew we had to be a part of it," says Lee Einsidler, Executive Vice President of Sales & Marketing at Sidney Frank Importing Co., Inc., the importers of Jagermeister Liqueur. "The Sounds of the Underground Tour brings together some of music's hardest acts in a Tour that really caters to fans, and Jagermeister needs to be there, too."

For more about Jagermeister and its music programs, visit http://www.jager.com/ or http://www.jagermusic.com/. For more about The Sounds of the Underground Tour, visit http://www.soundsoftheundergroundtour.com/.

* Must be 21 or older to enter the Jagermeister Lounge.

** Must be 21 or over to be eligible for prizes. Giveaways and sweepstakes prizes are subject to state and local laws and are not available in California and may not be available at other shows.

About Jagermeister

Imported from Germany and made with a combination of herbs and spices, Jagermeister is the most popular shot brand and the leading imported cordial with more than one million cases sold annually in the United States. Known for its creative marketing and innovative promotions, Jagermeister is proud to be a part of the music scene and an active supporter of up-and-coming musicians. Jagermeister is 35% alcohol by volume and is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages those 21 and over to enjoy Jagermeister responsibly.

The Sounds of the Underground Tour with Jagermeister*

Date City Venue

Sat/Jun-25 LOWELL, MA TSONGAS ARENA (1st show date) Sun/Jun-26 PHILADELPHIA, PA FESTIVAL PIER Tue/Jun-28 DETROIT, MI PHOENIX PLAZA AMPHITHEATRE Thu/Jun-30 WINSTON-SALEM, NC DIXIE CLASSIC FAIRGROUNDS Fri/Jul-01 NORFOLK, VA HARBOR CENTER Sat/Jul-02 SAYREVILLE, NJ STARLAND BALLROOM OUTSIDE Tue/Jul-05 CLEVELAND, OH SCENE PAVILION Thu/Jul-07 MINNEAPOLIS, MN TARGET CENTER Fri/Jul-08 CHICAGO, IL TWEETER CENTER PARKING LOT Sat/Jul-09 ST. LOUIS, MO POP'S OUTSIDE Sun/Jul-10 TULSA, OK BRADY VILLAGE Tue/Jul-12 ATLANTA, GA HI FI AMPHITHEATRE LOT Wed/Jul-13 ORLANDO, FL TINKER FIELD Fri/Jul-15 DALLAS, TX SMIRNOFF AMPHITHEATRE LOT Sat/Jul-16 CORPUS CHRISTI, TX CONCRETE ST. AMPHITHEATRE Tue/Jul-19 EL PASO, TX COUNTY COLISEUM Wed/Jul-20 PHOENIX, AZ MESA AMPHITHEATRE Fri/Jul-22 LOS ANGELES, CA TBA Sat/Jul-23 SAN FRANCISCO, CA SHORELINE AMP. PARKING LOT

* Dates subject to change. For further tour dates, visit http://www.soundsoftheundergroundtour.com/.

For more information, contact: Sarah Zeiler 619-857-2774 szeiler@sidneyfrankco.com

Source: Sidney Frank Importing Co., Inc.

CONTACT: Sarah Zeiler of Sidney Frank Importing Co., Inc., +1-619-857-2774, szeiler@sidneyfrankco.com

Web site: http://www.sidneyfrankco.com/ http://www.soundsoftheundergroundtour.com/ http://www.jager.com/ http://www.jagermusic.com/

------- Profile: Ent

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