ICTV Enters Latin American Market; Deployments Slated With MiTV in Cablemas

ICTV Enters Latin American Market; Deployments Slated With MiTV in Cablemas

LOS GATOS, Calif., and HOUSTON, April 25 /PRNewswire/ -- ICTV(TM), creator of HeadendWare(R), the broadband industry's most powerful platform for the delivery and distribution of compelling interactive television content, and Miracle TV (MiTV) the developer of the unique, centralized hospitality solution for hotels, condos and resorts, today announced an agreement with a cable system operator in Mexico for the launch of next-generation interactive services to hospitality customers.

Under the agreement, ICTV's first in the Latin American market, Miracle TV is deploying its Hospitality Interactive Television System (HiTS) via the HeadendWare platform to enable Cablemas in Cancun to deliver Internet services, e-mail, instant messengers, games and other interactive services to hotel customers throughout the Mexican Riviera (Playa del Carmen to Cancun). The agreement covers the growth of operations to the dozens of hotels, with more than 50,000 rooms in the area.

"Having a partner of MiTV's caliber to help generate new commercial services revenue streams is a significant advantage in an area that is of great interest to our MSO customers and ourselves," said Mike McGrail, president and CEO of ICTV. "Just as our initial deployments have led to launches with major cable operators in the United States, we anticipate that our hospitality success with Cablemas will be followed by additional activity across North and Latin America."

The combined HiTS-HeadendWare solution will enable MiTV to provide powerful new interactive applications, including Internet, messengers and games. Already deployed to more than 3,800 Cancun hotel rooms, the HiTS solution operates with the most popular video on demand servers and hotel property management systems to enable cable operators to grow hotel revenues in a cost-effective, scalable fashion. "Our system provides operators with the tools they need to leverage their current infrastructure," said Miguel Kramis, CEO of MiTV. "Through the deployment of HeadendWare, we can increase the ability of cable operators to tackle the underserved hospitality market with a superior product and service."

"We were seeking ways to improve our interactive services to deliver those applications that the hotels and guests desire, without investing significantly in new equipment," said Carlos Alvarez, CEO of Cablemas. "By working with ICTV and MiTV, we are able to provide the technology and the services the hospitality industry needs to generate new revenues and increase guest satisfaction."

About HeadendWare(R)

ICTV's HeadendWare platform enables network operators to deliver compelling interactive content and applications, including animation, high-fidelity audio and full-motion video, to any digital set-top box. Using headend-based processing power and the existing digital plant, HeadendWare removes set-top box and middleware constraints on the delivery of compelling interactive multimedia content and allows TV-friendly activity that cannot be matched by satellite competitors.

With HeadendWare application servers located anywhere on the operator's network or outsourced, an operator's entire digital subscriber base can interact with robust multimedia applications developed with standard PC, Web and Java tools using existing set-top boxes and remote controls. HeadendWare supports the latest versions of HTML, JavaScript, Java, Windows Media Player(R), Flash(R), RealPlayer(R) and QuickTime(R), enabling network operators to provide subscribers with a limitless array of content and applications.

About ICTV(TM)

ICTV(TM) provides enabling infrastructure for the delivery of new television services to digital cable subscribers. The company offers a solutions-oriented approach to new television services that combines the standards-based technology of ICTV's HeadendWare platform with a portfolio of branded iTV applications that can be deployed today. The solution-based approach offers operators the highest returns on bandwidth and capital of iTV services available today. Strategic investors include Adelphia, Liberty Media, Motorola, OpenTV, Cox Communications and Lauder Partners.

Based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom, the company has been issued 23 patents and has numerous patents pending, ensuring protection of its unique and innovative television services solution. ICTV is a member of the Motorola Horizon and Scientific-Atlanta CreativEdge Developer's Programs. For more information, visit http://www.ictv.com/.

HeadendWare is a registered trademark and ICTV is a trademark of ICTV, Inc.

About Miracle TV Corporation

A Delaware corporation based in Houston, creator of the unique centralized Hospitality interactive TV System (HiTS). MiTV created this turnkey solution for network operators and hotels which converts each TV into an integrated communications, entertainment and concierge service they can offer their customers. With a standard digital set-top box, a keyboard and remote control, MiTV can bring new comforts to hotel guests such as entertainment, video on demand (VOD), iAdvertising, updated news information, TV e-mail and Internet access, laptop provisioning and other services that make guests' stay more enjoyable. For more information please call (281) 646-1650, by e-mail write to info@mitvcorp.com or visit http://www.mitvcorp.com/.

About Cablemas

Cablemas is the second largest cable operator in Mexico, providing all types of communication, information and entertainment services to their customers through state-of-the-art hybrid fiber coax (HFC) network. Their mission is to achieve the success of the company by satisfying their clients, expand services with the latest technology and improve the quality of communication and life of their families' customers. Their principal values are to collaborate as a company team effort with their customers, service providers and associates by offering them satisfaction, honesty, team work, security and profitability. For more information please call (01800) 522-2530, or visit http://www.cablemas.com/.

Source: ICTV

CONTACT: Paul Schneider, PSPR, Inc., +1-215-702-9784, pspr@att.net, for ICTV

Web site: http://www.cablemas.com/

Web site: http://www.mitvcorp.com/

Web site: http://www.ictv.com/

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