Hurray! Signs Licensing Agreement to Use Songs of Famous Singer

Hurray! Signs Licensing Agreement to Use Songs of Famous Singer

BEIJING, April 21 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a provider of advanced wireless value-added services and mobile telecommunication network software in China, today announced the signing of a licensing agreement with Ocean Butterflies Music, a record label in China. Under the agreement, Hurray! will be able to use all the songs in the new "No. 89757" album by JJ Lam. JJ Lam is currently one of the most popular singers in China. His last album ''South of China'' has sold over a million copies, and the title track from that album was one of the most popular songs in China during 2004.

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Hurray! intends to use these songs in its WAP, color ringback tone (CRBT), interactive voice response (IVR) and multimedia messaging services (MMS) . Under the agreement, Hurray! will also obtain the right to act as the exclusive provider of wireless value-added services in connection with JJ Lam's 2005 concert tour across China.

Commenting on the new licensing arrangement, Hurray!'s Chairman and Chief Executive Officer, QD Wang, said, ''We believe that this kind of popular music will greatly enrich the content and quality of our services. We expect that this will help attract more users to try our services and thus enhance our leadership in the market for wireless interactive entertainment.''

About Hurray! Holding Co., Ltd.

Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks.

In addition, Hurray! designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that Hurray! may not be able to develop services incorporating the songs of its content partners which are timely and attractive to China's mobile phone users; uncertainty regarding the future level of consumer demand for wireless music services in China; the possibility that the songs in the "No. 89757" album and the other songs licensed from Hurray!'s content partners will not be as popular among China's mobile phone users as management expects; Hurray!'s ability to maintain its relationships with Ocean Butterflies Music and its other content partners; continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

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CONTACT: Catherine Li of Hurray!, +86-10-6518-8989, or fax, +86-10-8519-1531, or jhli@hurray.com.cn

Web Site: http://www.hurray.com/

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