Gotuit Media Appoints Senior Cable & Satellite Executive Daniel O'Brien as Chairman and Chief Executive Officer

Gotuit Media Appoints Senior Cable & Satellite Executive Daniel O'Brien as Chairman and Chief Executive Officer

SAN FRANCISCO, (NCTA's National Show), April 4 /PRNewswire/ -- Gotuit Media Corp., the leading provider of next generation video on demand products, today announced the appointment of senior cable and satellite industry executive Daniel O'Brien to the position of Chairman and Chief Executive Officer.

O'Brien brings to Gotuit 23 years of experience in the top ranks of the cable and satellite industry. Most recently, O'Brien was CEO of Brief Original Broadcasts (BOB), a 24/7 digital cable channel dedicated to short- form content. O'Brien founded BOB and is one of its largest investors. He will remain an active member on the BOB board. Prior to founding BOB, O'Brien was the president and CEO of High Speed Access Corp. (HSA), where he led the company to produce the best financial returns in the sector. Prior to HSA, he served as the president and COO of PRIMESTAR, Inc, where he led the company's growth to 2.2 million customers and its eventual acquisition by DirecTV. A former Time Warner executive, O'Brien also served as founder and president of Time Warner Satellite Services, V.P. of operations in Time Warner Cable's Cincinnati division, and V.P. of new business for Warner Cable Communications, Inc. in Dublin, OH. Prior to Time Warner, he was the general manager of properties in Alexandria, Va. and in Chicago for Jones Intercable. O'Brien is a member of Cable and Telecommunications Association for Marketing (CTAM) and Women in Cable and Telecommunications (WICT), a former trustee of the WICT Foundation and a board member of Big Brothers Big Sisters.

"Dan O'Brien has one of the most impressive track records in the cable and satellite industry and has proven his ability to lead companies to achieve record-setting growth and success," said Mark Pascarella, president of Gotuit Media. "With Dan's stature and respect in this market and extensive experience on both the operations and programming side of the business, he is the ideal person to help grow our business with our existing customers and create new opportunities as we look to extend our reach into new markets. We're delighted that Dan is able to join Gotuit and take on this very important role."

"I'm thrilled to join Gotuit and work with Mark Pascarella and his talented team to help build on Gotuit's current products and services and expand the company's reach into new markets," said Dan O'Brien. "Gotuit significantly enhances the on demand consumer experience through Gotuit On Demand, which lets consumers get to the very best moments in television, quickly and easily. Gotuit's combination of technology, services and programming has proven to increase consumer usage of and satisfaction with VOD, and will help operators gain new sources of revenue and reduce churn. I look forward to further developing customized applications for the operator and programmer communities to create compelling on demand experiences."

Gotuit Media's flagship product, Gotuit On Demand (TM), is a patented navigation platform that combines segment metadata with on demand video content. It allows digital subscribers to personalize their viewing experience. By combining segment metadata with on demand content, viewers can access the parts of a program in which they are most interested, without having to watch the program in its entirety. For instance, there is no longer a need to watch an entire newscast just to see the weather, or watch a three- hour game just to watch the highlights or favorite players. Similarly, shorter length programs, such as music videos, can be combined into long-form program blocks, enabling viewers to watch longer music video sessions and access specific music videos they wish to watch on demand. These types of interactive programming give consumers a more powerful, relevant and enriching viewing experience -- making content more appealing and dramatically increasing the value of VOD programming.

Gotuit On Demand is currently deployed in several markets with major U.S. cable operators, and Gotuit's services -- Gotuit Music On Demand (TM), Gotuit News On Demand (TM) and Gotuit Sports on Demand (TM) -- are among the most popular on demand offerings on those systems.

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on demand video content. Its flagship offering, Gotuit On Demand (TM), is a patented indexing technology that combines segment metadata with on demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both operators and content owners to provide viewers with direct access to the very best moments in television. The company has established partnerships with leading content providers in the areas of Music, News and Sports.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and other investors. Additional information can be found on Gotuit Media's web site at http://www.gotuit.com/.

Media Contacts: Terry May Tammy Snook HighTech Public Relations, Inc. HighTech Public Relations, Inc. terrymay@hightechpr.nettammysnook@hightechpr.net 904-387-3899 407-667-9355

Source: Gotuit Media Corp.

Contact: Terry May, Media Contact, +1-904-387-3899, terrymay@hightechpr.net, or Tammy Snook,Media Contact, +1-407-667-9355, ammysnook@hightechpr.net, both of HighTech Public Relations, Inc.

Web site: http://www.gotuit.com/

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