Gander Mountain Announces 2005 Corporate Partners

Gander Mountain Announces 2005 Corporate Partners

SAINT PAUL, Minn., April 25 /PRNewswire-FirstCall/ -- Gander Mountain Company (NASDAQ:GMTN) has recently announced corporate partnerships with Dodge, Verizon Wireless and Radio Disney. These partnerships are designed to cross-promote each brand through a sharing of individual resources, such as marketing materials and retail space.

As the official truck of Gander Mountain and one of the main sponsors of Gander Mountain's "We Live Outdoors(R)" television show, Dodge, a division of DaimlerChrysler, provides transportation for each episode. The 2004 Dodge Dakota Catalog featured a shot taken in front of the Gander Mountain store in Novi, Michigan.

Verizon Wireless will complement Gander Mountain at certain tradeshows and grand openings in 2005. Gander Mountain will also test sales of Verizon Wireless products and services in select stores throughout the year.

"Wireless technology is quickly becoming a part of the culture of outdoor enthusiasts," said Curt Avallone, Gander Mountain's Senior Vice President, Marketing. "We know that our customers appreciate the benefits of wireless technology, whether using a phone to check the weather before a day on the lake or instantly sharing photos from a hike or a hunt."

Radio Disney will add an entertainment element to Gander Mountain Grand Openings this year. Radio Disney will host youth activities in the parking lots of new stores, including prize giveaways and interactive outdoor-themed inflatable displays. New stores opening within Radio Disney markets will also receive promotional support through the local Radio Disney affiliate.

About Gander Mountain Company

Gander Mountain Company (NASDAQ:GMTN), headquartered in Saint Paul, Minnesota, leads specialty retailers in serving the needs of outdoor enthusiasts with products and services for hunting, fishing, camping and boating. Gander Mountain offers competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, ATV and marine services. The stores feature national and regional brands as well as the company's owned brand. Focused on a "We Live Outdoors(R)" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 86 Gander Mountain outdoor lifestyle stores in 14 states. For the nearest store location call 800-282-5993 or visit http://www.gandermountain.com/ .

About Dodge:

Dodge is the Chrysler Group's best-selling brand and the number five nameplate in the U.S. auto market, with 1.4 million vehicles sold in 2004. Dodge has a 6.9 percent market share. In 2006, Dodge will enter key European volume segments.

About Verizon Wireless

Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About Radio Disney

Radio Disney is not only "Your Music. Your Way." But "Anywhere. Anytime." Radio Disney covers 97% of the United States via 50+ terrestrial stations that include 18 of the top 20 DMAs, XM and Sirius satellite radio and on digital cable and satellite TV music provider MUSIC CHOICE. Created and produced by ABC Radio Networks, Radio Disney reaches millions of kids, tweens and families through great music, out-of-this-world prizing and brand extensions like the best selling Radio Disney Jams CDs, as well as the Radio Disney apparel line found in Kohl's Department Stores nationwide. Internationally, Radio Disney can be heard in Japan, the UK, Poland, Argentina, Paraguay, Guatemala, Uruguay and the Dominican Republic. Radio Disney recently won Radio Ink's "Reader's Choice Award" as well as the 2005 Silver Angel Award for excellence in programming.

Cautionary Note Regarding Forward-Looking Statements Any statements in this release that are not historical or current facts are forward-looking statements. All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Certain of these risks and uncertainties are described in the "Risk Factors" section of the final prospectus relating to our initial public offering, as filed with the SEC, as well as in our subsequent reports filed with the SEC, which are available at our website at http://www.gandermountain.com/ and at the SEC's website at www.sec.gov.

Source: Gander Mountain Company

CONTACT: Matt Lukens of Gander Mountain, +1-651-325-4432, matt.lukens@gandermountain.com

Web site: http://www.gandermountain.com/ http://www.verizonwireless.com/multimedia

------- Profile: Ent