Celebrity Moms Join UNICEF, Yahoo! and Mallika Chopra to Make Promises to Honor Children and Mothers This Mothers Day

Celebrity Moms Join UNICEF, Yahoo! and Mallika Chopra to Make Promises to Honor Children and Mothers This Mothers Day

UNICEF and Yahoo! Shopping Partner to Create Forum for Mother's Day Promises

NEW YORK, April 28 /PRNewswire/ -- Inspired by Mallika Chopra's new book, 100 Promises to My Baby, UNICEF and Yahoo! Shopping launched a Mother's Day promotion for the public to participate in a global Mother's Day wish to help mothers and children around the world by donating to UNICEF's Mother's Day Campaign. What began as a personal message to Chopra's own children has turned into a storm of support for UNICEF this Mother's Day.

Celebrity moms including Denise Richards, Ivana Trump, Debra Messing, Tipper Gore, Claudia Schiffer, Celine Dion, Annette Lauer, Paula Zahn, Julia Ormond, Mary Hart, Olivia Harrison, Olivia Newton John and Leah Remini have each composed a Mother's Day promise to their own children that symbolizes a promise to keep all children protected and loved. These promises are now live within the Mother's Day Gift Center on Yahoo! Shopping (http://shopping.yahoo.com/) and link to the U.S. Fund for UNICEF's own site to help children in need. All funds raised by those who donate to UNICEF after visiting this special page will help provide for life-saving programs to support UNICEF's efforts to build a better world for women and children.

A Few Selected Quotes: Denise Richards writes, "I promise to keep you and your new baby brother or sister in a safe and positive environment." Debra Messing writes, "I promise to nurture and celebrate all that is truly, authentically, you." Julia Ormond writes, "I promise to love you with all my heart. I promise to help you seek the questions."

Participating in the Mother's Day program will help raise funds for immunization programs to help protect mothers and their children from deadly, but preventable, disease, and ensure their children have a healthy start in life. Celebrity moms have joined the campaign to inspire many who want to celebrate motherhood as a worldly cause. In addition, 10% of Chopra's net proceeds from the sale of her book will benefit UNICEF's programs for children orphaned by AIDS.

"I am so grateful that the messages from my book have resonated with other mothers and look forward to a growing community of mothers making sacred covenants with their children," said Mallika Chopra, author of 100 Promises to My Baby. "Working with UNICEF is such an important aspect of this effort as they provide important resources to children and mothers around the world. I thank Yahoo! for spreading the word about UNICEF's incredible work, and encourage all mothers to support their efforts."

About Yahoo!

Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.

About Yahoo! Shopping

Powered by Yahoo! Product Search, Yahoo! Shopping provides consumers with a comprehensive, relevant online comparison shopping experience. A leading comparison shopping destination on the Web, Yahoo! Shopping boasts a variety of tools designed to empower consumers with the information they need to make an informed purchase, including the new Yahoo! Shopping Gift Finder, a Save and Share feature, side-by-side product comparisons, detailed buyer's guides, consumer product and merchant ratings, unbiased expert product reviews, and more.

ABOUT UNICEF

Founded in 1946, UNICEF helps save, protect and improve the lives of children around the world through immunization, education, health care, nutrition, clean water and sanitation. UNICEF is non-partisan and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority. For more information, please visit http://www.unicefusa.org/ or call 1-800-4UNICEF.

Source: UNICEF

CONTACT: Laura Contreras of U.S. Fund for UNICEF, +1-212-880-9166, lcontreras@unicefusa.org

Web site: http://www.unicefusa.org/ http://shopping.yahoo.com/

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