BLOOMBERG TELEVISION(R) Is Added to Hong Kong's Now Broadband TV Service

BLOOMBERG TELEVISION(R) Is Added to Hong Kong's Now Broadband TV Service

BLOOMBERG TV Extends Its Reach in the Growing Asian Market

NEW YORK, April 26 /PRNewswire-FirstCall/ -- BLOOMBERG TELEVISION(R) has been added to now Broadband TV, the pay-TV service from Hong Kong's PCCW. BLOOMBERG TELEVISION(R) is accessible around the clock to now's rapidly expanding customer base on Channel 21 in Hong Kong. BLOOMBERG TELEVISION(R), the 24-hour business and financial news network produced and distributed globally in seven different languages, is already the leading 24-hour news station in Hong Kong.

"The availability of BLOOMBERG TELEVISION(R) on now Broadband TV reflects the growing demand in Asia for high-quality, real-time business news," said Ken Kohn of BLOOMBERG TELEVISION(R). "Through alliances with premier global media companies, we are broadening our distribution, reaching a wider audience and solidifying Bloomberg's position as the leading provider of global news and data."

BLOOMBERG TELEVISION(R) is Asia's primary resource for information among decision makers in the business, financial and investor communities across Asia. With the addition of BLOOMBERG TELEVISION(R), now Broadband TV viewers will have access to Bloomberg LIVE!, Hong Kong's most popular international news program. Bloomberg LIVE! covers business news and market movements from Europe and the U.S. with an Asian perspective - giving viewers an exclusive preview of the day ahead.

Featuring live reports from around the globe and locally in Tokyo, Bangkok, Sydney, Singapore, Seoul, Taipei, Shanghai, Beijing and Hong Kong, BLOOMBERG TELEVISION(R) delivers serious business news and access to CEOs, business analysts and industry experts for insight into news that shapes the markets. While other news channels are only available through individual subscriptions, BLOOMBERG TELEVISION(R) is available to all 400,000 now customers.

About Bloomberg Bloomberg is the leading global provider of data, news and analytics.

The BLOOMBERG TERMINAL(TM) and Bloomberg's media services provide real- time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include BLOOMBERG NEWS(R), the global news service that includes more than 1,600 journalists in 103 bureaus worldwide; BLOOMBERG TELEVISION(R), the 24-hour business and financial network produced and distributed worldwide on 10 separate channels in seven languages; and BLOOMBERG RADIO(SM), which provides up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg Press publishes books for investment professionals. For more information please visit http://www.bloomberg.com/.

Source: Bloomberg

CONTACT: Josh Hochberg, Sloane & Company, +1-212-446-1892, or jhochberg@sloanepr.com, for Bloomberg

Web site: http://www.bloomberg.com/

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