BB Cable Corp. Licenses SecureMedia's Encryptonite System(TM) to Secure Broadcast Music Service

BB Cable Corp. Licenses SecureMedia's Encryptonite System(TM) to Secure Broadcast Music Service

NATICK, Maine and TOKYO, April 20 /PRNewswire/ -- SecureMedia, Inc., a leading provider of conditional access (CA) and digital rights management (DRM) software solutions, announced today that BB Cable Corp. of Japan, a subsidiary of SOFTBANK BB Corp. has employed and licensed SecureMedia's Encryptonite System(TM) software to secure its broadcast music service, BB Audio, which commercially debuted on December 19, 2004. The Encryptonite System provides encryption and user conditional access for BB Audio music service which is distributed over the Yahoo! BB ADSL network.

BB Audio music service presently serves consumers and commercial business establishments with multiple channels of music programming under a subscription business model. Subscribers receive the music service through a specialized receiver device that incorporates the Encryptonite client software. The streaming music programming is delivered in the Windows Media Audio format.

SecureMedia's Encryptonite System is an open platform CA/DRM software solution that can secure virtually any media type including audio, video, graphics and text. The system operates on a variety of hardware and operating system platforms and features an ultra-light and processor-efficient client for low cost integration in resource constrained CE devices, set-top boxes, etc. Encryptonite provides content owners and distributors the highest levels of digital content security while offering service providers operational flexibility and low overhead performance.

"The Encryptonite System is an important element of BB Audio that delivers a wide range of programming to fit the needs of any consumer and commercial establishment," said Ken Miyauchi, Representative Director of BB Cable Corp. "BB Audio music service is another part of our overall strategy to deliver a multitude of high quality entertainment services over Internet connections."

"SecureMedia is thrilled to have the broadcast CA components of our Encryptonite System deployed by BB Cable Corp. for their new streaming music service, BB Audio" said Fred Ellis, CEO of SecureMedia. "BB Cable Corp. and SOFTBANK BB Corp. its parent company, are widely recognized as a leader at the forefront of new entertainment and telecommunications services delivered over broadband IP networks, and we are proud that the Encryptonite System was selected for its security, flexibility and efficiency."

About BB Cable Corp. and Softbank BB Corp.

BB Cable, www.bbtv.com, a subsidiary of SOFTBANK BB, is providing a broadcast and VOD service, BBTV, and a music distributing service, BB Audio. Both services are distributed over the Yahoo! BB service which is jointly provided by SOFTBANK BB and Yahoo Japan Corporation. SOFTBANK BB, www.softbankbb.co.jp, engages in the provision of broadband infrastructure and services centering on Yahoo! BB as well as in technical development, marketing, sales and support. The Company offers IT-related distribution and services and supervises and administers affiliated broadband and e-commerce companies.

About SecureMedia, Inc.

SecureMedia, www.securemedia.com, is a leading provider of open platform, media agnostic conditional access and digital rights management solutions for the delivery of video-on-demand, IPTV and other digital content over broadband IP networks. The Company provides a range of content security solutions from the comprehensive Encryptonite System(TM) CA/DRM solution to software toolkits, hardware cores and plugins for third party media delivery systems. SecureMedia's customers represent industry leaders and include Sony, NTT, Index Corporation, Kasenna, Equator Technologies, Texas Instruments and RealNetworks. SecureMedia has offices in Boston, San Francisco and Auckland, New Zealand with representatives in Tokyo, Beijing, Seoul and Amsterdam.

SecureMedia is a registered trademark and Encryptonite is a trademark of SecureMedia, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

Source: SecureMedia, Inc.

CONTACT: Whit Jackson of SecureMedia, +1-415-563-1800, wjackson@securemedia.com

Web site: http://www.softbankbb.co.jp/

Web site: http://www.securemedia.com/

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