American Scientific Resources Announces Production of Infomercial for Its Leading Kidz-Med(TM) Product Line

American Scientific Resources Announces Production of Infomercial for Its Leading Kidz-Med(TM) Product Line

'Modern Parenting TV, Smart Medicine for the Modern Parent' to Highlight Nationally Televised Campaign Scheduled for June 2005

NEW PALTZ, N.Y., April 28 /PRNewswire-FirstCall/ -- American Scientific Resources (PNK: ASFX) is pleased to announce it has begun filming a specialized 30-minute infomercial highlighting the Kidz-Med(TM) children's product line.

The infomercial, entitled "Modern Parenting TV, Smart Medicine for the Modern Parent," will focus on smart, innovative solutions to serious medical issues such as asthma and the administration of medication to infants. Universal Media Holdings, Inc. (PNK: UMDH) is currently producing the infomercial and will begin a national television campaign by June 2005.

American Scientific Resources will also utilize the infomercial as well as other direct response media for new Kidz-Med(TM) products also scheduled to rollout by June 2005.

Walter Lambert, CEO of American Scientific Resources, stated, "We are pleased to team with Universal Broadcast Network to produce our first infomercial for our leading Kidz-Med brand. The initiation of a nationally televised campaign, with this infomercial as the centerpiece, will substantially enhance awareness and promote a greater understanding of our unique pediatric capabilities. In addition to our existing Kidz-Med(TM) products, such as the Medicine Dispenser Pacifier, The ScaldSafe Temperature Detector and the WhistleWatch Asthma Device, we look forward to expanding our Kidz-Med(TM) product line throughout 2005 with the introduction of new ground-breaking products, including the TeddyCam -- a state-of-the-art security technology that will enable parents to remotely monitor children live via computer or mobile phone."

Mr. Lambert concluded, "This infomercial is consistent with our strategy to effectively communicate our market expertise directly to our target audience. As we continue to grow our portfolio of medical products and services among our three core operating divisions, we will pursue strategic partnerships that will increase brand equity and broaden distribution."

Erick Mathe, Vice President of Universal Media Holdings, said, "We are excited to partner with American Scientific Resources. The company's strong product line provides significant growth opportunities. We expect Universal Media's industry expertise and successful track record in targeted promotions and corporate branding will assist American Scientific in realizing its full sales potential."

About Universal Broadcast Network

The company's core business is the development, management and operation of a network of low power television (LPTV) broadcast stations. In addition to owning broadcast television stations, Universal Broadcast Network specializes in high-end production of engagement marketing television programs, direct response and infomercials. The company derives revenue from broadcast fees, video production and media placement services.

About American Scientific Resources

American Scientific Resources, Inc. is an emerging holding company based in upstate New York that provides a broad range of healthcare and medical products distributed primarily by surgical supply dealers and retail drug chains. The company is comprised of three core operating subsidiaries: 1) Heart Smart System, Inc., the company's flagship product offering focused on the successful prevention of cardiovascular disease using its patented CoQ10 supplement 2) Kidz-Med, Inc., a leading brand of safe and innovative pediatric products, and 3) Ulster Scientific, Inc., a manufacturer and distributor of unique medical products and laboratory diagnostic equipment founded in 1974. American Scientific Resources' growing, national customer base includes Walgreens, CVS, Cardinal Health and Fisher Scientific.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or that they will not perform as expected, that customer trials will not lead to future sales, and other risks identified in our annual report on Form 10-K and other filings with the SEC. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements are made as of the date hereof and DVS undertakes no obligation to update such statements.

Source: American Scientific Resources, Inc.

CONTACT: Michael Cimini, +1-212-896-1233, mcimini@kcsa.com; or Jessica Wolpert, +1-212-896-1289, jwolpert@kcsa.com, both of KCSA Worldwide, for American Scientific Resources, Inc.

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