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Friday, April 29, 2005

AIRLINE: The Complete Season One Now Available On DVD

AIRLINE: The Complete Season One Now Available On DVD

DALLAS, April 29 /PRNewswire-FirstCall/ -- Just in time to cure the "rerun" blues, Season One of the A&E hit real life series "AIRLINE" is now available for purchase on DVD! Fans of the show love watching the challenges that are all in a day's work for the Southwest Airlines Employees at Los Angeles International Airport and Chicago Midway Airport. "AIRLINE" takes viewers behind the counter, onto the ramp, and into the cockpit at two of America's busiest airports for a rarely-seen behind-the-scenes look at the world of air travel.

"The show has given us an incredible opportunity -- to put the Southwest Airlines brand into people's living rooms, without spending a dime on advertising," said Linda Rutherford, Southwest Airlines Director of Public Relations. "We think that the best showcase for our company is our People-they offer a level of personalized Customer Service that is unmatched in our industry."

Poised to premier its Season Three on May 2 on AETN, each episode of the first two seasons of "AIRLINE" attracted an average of 1.5 million viewers. And now, on April 26th, A&E Home Video will serve up the acclaimed 18 episodes of AIRLINE: THE COMPLETE SEASON ONE on DVD for the very first time, in a First Class 2-DVD Collector's Set for $29.95 SRP. To receive a 20 percent discount, visit http://www.southwest.com/ and click on "Airline" Season One DVD on the home page under "Headlines and Hot Deals." The discount will be automatically calculated on checkout for a price of $23.96.

Each and every day, the Pilots, Flight Attendants, and airport Employees of Southwest interact with thousands. From the Customer-focused flight crews to the hard working ground crews, the series gives an unprecedented and "real" look at life in an airport.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040715/DATH028-a http://www.newscom.com/cgi-bin/prnh/20010718/SWNULOOK http://www.newscom.com/cgi-bin/prnh/20010724/SWALOGO PRN Photo Desk, photodesk@prnewswire.com Source: A&E Network

CONTACT: Melanie Jones, +1-214-792-4413, or Linda Rutherford, +1-214-792-4625, both of Southwest Airlines Company; or Kerri Tarmey, of AETN, +1-212-551-1540, or kerri.tarmey@aetn.com

Web site: http://www.southwest.com/

------- Profile: Ent

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