Volvo Car Corporation Introduces Online BroadcastRoom

Volvo Car Corporation Introduces Online BroadcastRoom

The NewsMarket technology enables journalists to download broadcast-standard video content any time

NEW YORK, March 15 /PRNewswire/ -- Volvo Car Corporation has introduced a dedicated online BroadcastRoom that gives registered television journalists around the world access to its broadcast-standard video content at any time. Using technology provided by The NewsMarket, an online video archive and delivery platform, journalists visiting http://www.media.volvocars.com/ can instantly download broadcast-standard video, audio and print-quality still images of current car models and concept cars as well as footage supporting design, technology, safety and environmental programs and corporate information. The video content is also available to journalists registered on http://www.thenewsmarket.com/ who automatically receive an alert each time new content is uploaded.

The introduction of the BroadcastRoom has greatly simplified the process for media outlets from around the world to access media content at any time. At the Geneva Motor Show, more than 200 journalists visited the Volvo Cars booth to find out more about the BroadcastRoom and the content available. Representatives from CNBC, Fox News, CNN International and KABC downloaded content from Volvo Cars' BroadcastRoom during the show.

The NewsMarket's BroadcastRoom is a turnkey, platform-independent solution for archiving and distributing broadcast-standard video and other multimedia assets. "Digital delivery is a much faster and more convenient way for deadline-driven journalists to receive content," comments Shoba Purushothaman, CEO and co-founder of The NewsMarket. "In a crowded sector such as the automotive market, organizations like Volvo Cars create an advantage for themselves by making high-quality media content available to journalists at any time. Furthermore, digital distribution of media assets is significantly more cost-effective compared to traditional methods."

About The NewsMarket

The NewsMarket, Inc. is the only video archive and distribution platform that enables journalists from around the world to find, preview and download free broadcast-standard video over the Internet. Organizations such as Motorola, Roche, Yahoo!, adidas, General Motors and the U.S. Government use The NewsMarket to manage their broadcast media relations more efficiently and cost-effectively. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai.

Source: The NewsMarket, Inc.

CONTACT: Mary Bentley Houk of The NewsMarket, +1-212-497-9013; Nicole Erazo of Plesser Holland Associates, +1-212-420-8383, ext. 100, for The NewsMarket, Inc.

Web site: http://www.thenewsmarket.com/ http://www.media.volvocars.com/

------- Profile: Ent