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Tuesday, March 15, 2005

D-Link(R) and My Kid's Media Partner to Deliver Thousands of Children's Songs and Audio Books to the Living Room

D-Link(R) and My Kid's Media Partner to Deliver Thousands of Children's Songs and Audio Books to the Living Room

D-Link to Give Away Free MyKidsTunes.com Song Downloads With Every Purchase of a MediaLounge(TM) Wireless Media Player

FOUNTAIN VALLEY and MISSION VIEJO, Calif., March 15 /PRNewswire/ -- D-Link, the global leader in consumer network connectivity and MyKidsTunes.com, a subsidiary of My Kid's Media, Inc. providing easy and affordable access to children's music, today announced a partnership to support MyKidsTunes.com digital media on the best-selling D-Link MediaLounge Wireless Media Player (DSM-320). New and existing customers will receive a voucher from MyKidsTunes.com included with the D-Link Wireless Media Player, providing for five free song downloads within 90 days of activation through the new children's music distribution service. Using the D-Link Wireless Media Player, children and parents can easily browse through and listen to high-quality children's music and audiobooks downloaded from MyKidsTunes.com in the comfort of their living rooms.

(Logo: http://www.newscom.com/cgi-bin/prnh/20010327/DLINKLOGO)

The D-Link MediaLounge Wireless Media Player unites a home network with a home entertainment center, allowing consumers to share, access and enjoy digital media, whether it is music, videos, or photos. MyKidsTunes.com subscribers can now use D-Link's MediaLounge Wireless Media Player to enhance their digital entertainment experience by accessing the entire MyKidsTunes.com song catalog from the television, enabling them to enjoy music where parents and children congregate most, in the living room.

"D-Link is widely regarded as a leader in the digital home entertainment market, and we are proud to partner with them to deliver MyKidsTunes.com's quality children's audio products to families in the new digital living room," said Michael Zalle, founder and president of My Kid's Media, Inc. "The ability to offer MyKidsTunes.com's music collections to nurseries, living rooms and other areas of the home from one computer helps make our content more available and more convenient for our target audience of families with young children."

"We are pleased to be working with MyKidsTunes.com and delivering support for their family-oriented music service into the MediaLounge Wireless Media Player," said Keith A. Karlsen, executive vice president for D-Link. "It's a great additional value to new and existing MediaLounge customers to incorporate MyKidsTunes.com's thousands of high-quality children's songs right into the living room."

From beloved holiday songs, nursery rhymes and lullabies to baby's first classical or jazz songs, the site has licensed thousands of songs available for purchase as individual tracks, album collections or customized collections, and can be easily downloaded in just minutes in a variety of popular formats for users to personalize their favorite children's music. For just 99 cents per song, MyKidsTunes.com allows visitors to download a broad range of music from its library of songs appropriate for infants and young children. Parents and loved ones can create a customized collection of music for their children quickly, easily and affordably. Tracks are available for download to a computer in Windows Media and similar formats, where they can then be played through the television and home entertainment system in the living room via the D-Link MediaLounge Wireless Media Player. In addition, downloaded tracks can be burned to a CD for playing in conventional CD players.

The D-Link MediaLounge Wireless Media Player (DSM-320) resides within a home entertainment center and connects to the television and/or stereo using standard A/V or S-video cables. For users with high-end entertainment systems, the D-Link DSM-320 supports component video, optical digital audio and coaxial digital audio connections. Using the included D-Link remote control and step-by-step TV interface, the MediaLounge player is connected to a home network via 802.11g wireless, or if preferred, through standard 10/100 Ethernet cabling.

About My Kids Media and MyKidsTunes.com

My Kid's Media, Inc., the parent company of MyKidsTunes.com, is dedicated to helping children through two primary means. First, the company provides easy and affordable access to music -- an essential source of joy, growth and enrichment in the life of every child. Second, MyKidsTunes.com partners with numerous philanthropic organizations devoted to the needs of children. A percentage of each transaction is donated to one of the company's core children's charities. In addition, My Kid's Media offers charitable partnerships to other not-for-profit organizations, allowing them to refer customers and earn commissions on those transactions.

The MyKidsTunes.com Web site offers an extensive library of music for infants, toddlers and young children. Parents, friends, teachers and loved ones can easily browse the site's vast collection of over 40,000 songs and create a customized CD, or simply download one song. Many of the tracks even offer the option of personalizing the lyrics with a child's name. For more information, please visit www.MyKidsTunes.com, www.mykidsmedia.com, or call 877- MYKIDS1 (877-695-4371).

About D-Link

D-Link is the global leader in total products shipped for consumer networking connectivity according to reports published by the Synergy Research Group. D-Link is the worldwide leader and award winning designer, developer, and manufacturer of networking, broadband, digital electronics, voice and data communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With more than a million square feet of manufacturing capacity and millions of Ethernet adapters, hubs and switch ports, manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link U.S.A., Canadian, and Mexico headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, CA, 92708. Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905; Internet www.dlink.com.

D-Link, MediaLounge the D-Link logo are trademarks or registered trademarks of

D-Link Corporation or its subsidiaries in the United States and other

countries. All other company names mentioned herein may be trademarks of

their respective owners. Copyright 2005 D-Link Corporation/D-Link Systems,

Inc. All Rights Reserved.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010327/DLINKLOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: D-Link

CONTACT: Darek Connole, Media Relations Manager of D-Link, +1-800-326-1688, ext. 6223, dconnole@dlink.com; or Erika Price Schulte, Director of Communications of My Kid's Media, Inc., +1-949-636-4242, media@mykidstunes.com

Web site: http://www.mykidstunes.com/

Web site: http://www.mykidsmedia.com/

Web site: http://www.dlink.com/

------- Profile: Ent

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