THX Hosts GDC Panel of Audio Professionals From Game and Film Industries

THX Hosts GDC Panel of Audio Professionals From Game and Film Industries

SAN RAFAEL, Calif., March 7 /PRNewswire/ -- THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, today announced that Mark Tuffy, its games systems director, is hosting a panel in the "Audio Track" at the Game Developers Conference in San Francisco this week. Addressing whether the game industry should adopt a reference level for producing audio content will be the focus of the panel, which will be comprised of some of the most respected audio experts from the game developer and filmmaking industries, including representatives from leading console makers and publisher studios, as well as film and broadcast sound designers.

WHO: Mark Tuffy (THX Ltd); Nick Peck (sound designer, Skywalker Sound); Brian Schmidt (program manager, Xbox audio and Media Microsoft); Dave Murrant (sound design manager, Sony Computer Entertainment America); Fred Jones (audio chief engineer, Electronic Arts); Jory Prum (sound designer, studio.jory.org)

WHAT: Panel presentation: "My Amp Goes Up to 11: Audio Reference Levels and Dynamics in Games"

WHEN: Friday, March 11, 2005 at 9 a.m. WHERE: GDC 2005, Moscone Center, San Francisco

The notion of adopting a reference level for mixing audio is not a new one. In fact, both the music and filmmaking industries have adhered to a specific reference level for decades. These reference levels are scientifically designed to enable sound professionals to accurately hear every detail during the audio mix, and accurately translate that to the end-user. However, the game development community has been slow to embrace such a standard, despite the increase in soundtracks being mixed for multi-channel playback. During this presentation, panelists will discuss whether audio reference levels are needed in game development environments, how they would affect the final mix, and what level should be recommended and why.

For more information about this GDC 2005 session, visit http://www.gdconf.com/conference/.

ABOUT THX LTD.

As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX Ltd. is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world's premier commercial cinemas, post- production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, Calif. Its Digital Works office, offering movie and DVD mastering and post-production services, is based in Burbank, Calif. For more information, visit www.thx.com.

THX is a trademark of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

Source: THX Ltd.

CONTACT: Chris Kukshtel, Director, Marketing, of THX Ltd., +1-415-492-3929 or pr@thx.com; or Graham McKenna, PR Manager/Agency Contact of Pacifico Integrated Marketing Communications, +1-408-293-8600, ext. 335, or gmckenna@pacifico.com, for THX Ltd.

Web site: http://www.thx.com/

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