Star Jones Reynolds Says You Can Get Red Carpet Glam for Less, Mix It Up

Star Jones Reynolds Says You Can Get Red Carpet Glam for Less, Mix It Up

LOS ANGELES, Feb. 28 /PRNewswire/ -- Fashion expert Star Jones Reynolds worked the Red Carpet last night for the biggest night in Hollywood -- the 77th Annual Academy Awards -- wearing a couture evening gown by Richard Tyler, necklace by South Sea Pearl Company, hair jewels by Chopard, handbag by Lana Marks, and her Starlet by Star Jones shoes from Payless, proving you can get glamorous red carpet fashion for less and that mixing high-end designer looks with inexpensive items is always on trend.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050228/CGM003-ahttp://www.newscom.com/cgi-bin/prnh/20050228/CGM003-b )

"Working with my stylist, I tried on 40 pairs of gold shoes and my Starlet 'JetSet' style won out," said Star Jones Reynolds, who did all the Live from the Red Carpet coverage for the E! Entertainment Network this past awards season. "I felt fantastic in my Starlet shoes. They are fabulously styled, looked fantastic with my gown, and were easy and comfortable to wear."

Jones Reynolds, a well-recognized style expert, is renowned for her fashion-at-a-value sensibility, her love of shoes and has been a long-time supporter of the mix-and-match trend, where people are creating their own personal style by combining high-end designer looks with inexpensive items.

"The Wall Street Journal reported on this trend last fall at Spring Fashion Week and it continues to gain strong momentum," said Jones Reynolds. "The rules of fashion today are that there are no rules -- you should wear what you feel good in and what brings out your unique style," she said.

Jones Reynolds is helping women across America create their own style without the high price. The Starlet JetSet is one of three dress styles under $25 in the Starlet Spring Collection available exclusively at Payless ShoeSource. The Starlet JetSet is available on payless.com in March; the rest of the Starlet Spring line will hit Payless stores and payless.com in April.

Jones Reynolds worked hand-in-hand with the Payless designers to create her Starlet Spring Collection, which features the latest dress shoe trends of the season including slides, T and ankle straps; embellishments like bows, brooches and jewels; and the hottest colors of spring -- metallics and foils -- all done up on what Jones Reynolds refers to as the perfect heel that's not too high, not too low.

The shoes are Red Carpet worthy, affordable and philanthropic. Jones Reynolds donates a portion of her proceeds from the sales of the Starlet by Star Jones line to the Starlet Fund, a non-profit organization benefiting deserving women and girls.

Payless ShoeSource, Inc., the world's footwear authority, is the smart shopper's source for style-right, high-value footwear and accessories for the entire family. With more than 4,600 retail stores throughout North, Central and South America and its e-store Payless.com(R), Payless puts more feet in the latest footwear fashions than any other specialty retailer.

Media Contacts:

Payless ShoeSource: Mardi Larson, 612.928.0202

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050228/CGM003-a http://www.newscom.com/cgi-bin/prnh/20050228/CGM003-b AP Archive: http://photoarchive.ap.org/ AP PhotoExpress Network: PRN4-PRN5 PRN Photo Desk, photodesk@prnewswire.com Source: Payless ShoeSource, Inc.

CONTACT: Mardi Larson of Payless ShoeSource, +1-612-928-0202

NOTE TO EDITORS: please see separate wire photo issued today to support this news release. Product photography available upon request.

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