Peak Entertainment Secures the Worldwide Rights to the Popular 1940's & 50's BBC Series 'Muffin the Mule'

Peak Entertainment Secures the Worldwide Rights to the Popular 1940's & 50's BBC Series 'Muffin the Mule'

New Animated Series Commissioned by the BBC for Broadcast on its Children's Portal, CBBC, in Fall 2005

NEW YORK, March 22 /PRNewswire-FirstCall/ -- Peak Entertainment Holdings Inc., (BULLETIN BOARD: PKEH) , a fully integrated multimedia company dedicated to quality children's television entertainment, character licensing and consumer products, announced today that it has signed an agreement for the exclusive worldwide rights to the new TV concept, Muffin the Mule, with UK A.I.M. listed Maverick Entertainment Plc.

Muffin the Mule, based on the hugely popular BBC (British Broadcasting Company) series in the 1940's and 50's, is a new animated television series, which targets children between the ages of 2 and 5 years old. The series has been commissioned for broadcast by the BBC and is expected to launch in the fall of 2005 on the UK's premier terrestrial children's portal CBBC (Children's BBC).

Muffin the Mule has a place in British television history as the first ever TV character brand and the new show is a modern adaptation of the original concept. The producers have worked closely with the BBC to retain the same subject matter and core values of fun, friendship and loyalty, qualities that are as relevant and entertaining today as they were originally.

Muffin the Mule celebrates his 60th anniversary in 2006 and the activity planned to commemorate the first 'star' of British television will be a major factor in re-awakening parents' and grandparents' affinity with their childhood icon. This usually results in a whole new audience being introduced to the rich depth of characters associated with these unique classic brands. Further, the anticipated interest from retailers who continue to nurture the trend in consumer retro-brand confidence is expected to deliver a platform to establish an international classic brand proposition comparable to Thomas the Tank Engine or Andy Pandy.

"Within the last few years, the consolidation of the entertainment industry has created a 'hunger' for classic children's programming; Muffin the Mule epitomizes this category." said Phil Ogden, Managing Director and co-founder of Peak. "We are encouraged at the unprecedented interest in retro-brands, and could not have chosen a better concept on which to capitalize. We are excited at the prospect of meeting with leading toy and consumer product companies to discuss licensing and potential partnerships."

Mike Diprose, Chief Executive of Maverick Entertainment Plc, commented, "We are excited at the prospect of delivering this series to market with BBC and, by utilizing Peak's fully integrated business model, its' strengths in the US and Far East, we anticipate a great return for our investors. Early indications are that the concept has been very well received and we look forward to building on this with more projects in the future"

About Peak Entertainment

Peak Entertainment Holdings Inc. is a fully integrated multimedia company dedicated to quality children's television entertainment, character licensing and consumer products. The Company's unique, fully integrated business model, which includes concept creation and branding, production of entertainment programmes, character licensing, and manufacturing and distribution of toys and related consumer products, gives it maximum quality control and speed-to-market while developing total brand equity. Peak's properties include Monster Quest, The Wumblers, Little Big Feet, Countin' Sheep, and Snailsbury's Tails. For more information please visit the Company's website at http://www.peakentertainment.net/

Company Contact: Phil Ogden Managing Director + 44 1629 814555 p.ogden@peakentertainment.co.uk

Safe Harbor Statement

The foregoing, as well as other statements made by Peak, may contain forward-looking statements regarding Peak. The words and phrases "expect," "estimate," "anticipate," "believe" and similar expressions identify forward-looking statements. Such statements reflect, when made, the Company's current views, beliefs and expectations with respect to current events and financial performance, and are and will be, as the case may be, subject to significant risks, uncertainties and factors relating to the Company's operations and business environment which may cause the actual results to be materially different from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following: the ability of the Company to continue as a going concern; the ability of the Company to operate pursuant to the terms of its financing arrangements; the Company's ability to obtain additional financing; the ability of the Company to obtain trade credit, and shipments and terms with vendors and service providers for current orders; the Company's ability to maintain contracts that are critical to its operations; potential adverse developments with respect to the Company's liquidity or results of operations; the ability to fund and execute its business plan; the ability to attract, retain and compensate key executives and associates; and the ability of the Company to attract and retain customers, as well as those discussed or identified from time to time in the Company's public filings with the Securities and Exchange Commission. Peak assumes no obligation to update or revise any forward-looking statements set forth in this news release, which speaks as of the date specified.

Source: Peak Entertainment Holdings Inc.

CONTACT: Phil Ogden, Managing Director of Peak Entertainment Holdings Inc., +44-1629-814555, p.ogden@peakentertainment.co.uk

Web site: http://www.peakentertainment.net/

------- Profile: Ent