Genoa's ColorPeak(TM) Wins Silver Award for Most Impressive Display Technology at 2005 CES

Genoa's ColorPeak(TM) Wins Silver Award for Most Impressive Display Technology at 2005 CES

HERZLIA PITUACH, Israel, March 7 /PRNewswire/ -- ColorPeak(TM), Genoa Color Technologies' multi-primary color (MPC) system for television displays, has won a Silver Award from the influential industry newsletter "Private Line Report(TM) on Large Screen Display" for being one of the three most impressive technologies or products at the recent 2005 Consumer Electronic Show in Las Vegas. The other Silver Award winner was Sony; the Gold Award went to Samsung for its prototype 102-inch plasma TV.

In recognizing Genoa, Private Line Report stated, "the most important image differentiators for the consumer in a TV showroom are brightness and color. By adding extra primaries with their proprietary algorithms and Keshet chip, Genoa enables displays that are brighter and more colorful." It added that Genoa "showed convincingly at CES that their multi-primary approach provides important product differentiation for essentially all the market-leading large screen displays ... "

Private Line's recognition of Genoa was matched by an almost unanimous endorsement by show visitors who were asked to choose between side-by-side television displays -- one presented by standard RGB (red, green and blue) technology and the other by ColorPeak. All but one respondent of the hundreds that completed the survey preferred the ColorPeak image; 84 percent of those asked said they would be willing to pay a premium for ColorPeak when buying a new television.

Winning awards has become almost routine for Genoa. Last year, ColorPeak won top honors in the Home Entertainment category of Popular Science magazine's 2004 Best Of What's New competition. At a related exhibition in New York City's Grand Central Terminal, the unique multi-primary system was preferred by 97 percent of the participants in a survey similar to the one at CES.

ColorPeak is a radical departure from the RGB television display technology that has been the industry standard for more than 50 years. It adds one to three primary colors to increase a television set's coverage of the visible color gamut by approximately 35 percent and increase its brightness by as much as 40 percent. The result is a picture that, with its truer, more vibrant color and brighter image, looks more like cinema than video.

Genoa uses advanced real-time algorithms and modifications to the color display elements to translate existing video data into multi-primary color. Genoa has over 50 patents pending that apply to the concepts, processes, algorithms and implementation of its ColorPeak technology.

About Genoa

Genoa Color Technologies develops technologies to significantly enhance image quality and the viewing experience for a wide range of displays. The company supplies chips to major electronics companies for integration into their product lines. Genoa, with R&D based in Herzlia, Israel, is supported by VCs and private investors. For more information about Genoa, visit www.genoacolor.com.

Source: Genoa Color Technologies

CONTACT: Mark Bruce of HiTechPR, +1-914-967-6932, ext. 200, or mbruce@hitechpr.com, for Genoa Color Technologies

Web site: http://www.genoacolor.com/

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