AVP Nissan Series Continues Partnership With NBC Sports

AVP Nissan Series Continues Partnership With NBC Sports

- Network to Provide 14 Hours of Live Tournament Coverage -

LOS ANGELES, March 16 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, Inc. ("AVP"), a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: ONET) , a lifestyle sports entertainment company focused on professional beach volleyball, and NBC Sports jointly announced an expanded schedule of coverage for the tour's Nissan Series events in 2005. The network will broadcast 14 hours of live tournament coverage from five tour events, a 33 percent increase in coverage over last season.

"The growing popularity of the AVP Nissan Series validates our enthusiasm for the sport of beach volleyball, one of the most exciting venues at the Athens Olympics," said Ken Schanzer, President, NBC Sports. "We have enjoyed our association with the AVP and are pleased to continue our partnership."

"We are extremely excited to continue our working partnership with NBC Sports," said Leonard Armato, Chief Executive Officer of AVP and commissioner of the AVP Nissan Series. "The network has consistently been very supportive of the AVP and our vision. The production team does a great job of capturing our on-site excitement and conveying it to our fans at home."

NBC kicks off its coverage of the AVP Nissan Series with coverage from the tour's newest stop, Cincinnati, Ohio on July 2-3. NBC's schedule continues with coverage of both the men's and women's finals at the Hermosa Beach Open on July 23-24, the Huntington Beach Open on August 13-14, the Manhattan Beach Open on August 20-21 and the championship finale at the Chicago Open, Labor Day Weekend, Sept. 3-4.

All tournament coverage will air live on Sunday afternoons from 4:30-6 p.m. ET except the Championship finale, which will air from 2-4 p.m. ET on Sunday, Sept 4.

About AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. ("AVP") is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events and associated merchandise worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP will stage 14 events throughout the United States in 2005. All tournaments will be televised live (or same day) on either Fox Sports Net or NBC Sports. Professional beach volleyball is one of the most exciting and fastest growing sports in the United States today. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

Forward Looking Statements

This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. Forward-looking statements relate to expectations concerning matters that are not historical facts. Words such as "projects," "believes," "anticipates," "plans," "expects," "intends" and similar words and expressions are intended to identify forward-looking statements. The Company believes that the expectations reflected in the forward-looking statements are reasonable, but cannot assure you that those expectations will prove to be correct. Important factors that could cause the Company's actual results to differ materially from those expectations that are disclosed in this press release include, without limitation, risks and uncertainties associated with the conditions of the markets for live events, broadcast television, cable television, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. The Company does not undertake any obligation to update any forward-looking statements.

For further information, please contact: Andrew Reif, Chief Operating Officer and Chief Financial Officer, +1-310-426-8000, areif@avp.com, or Courtney Leddy, Director of Public Relations, +1-646-283-2121, cleddy@avp.com, both of AVP Pro Beach Volleyball Tour, Inc.; or General Information and Investor Inquiries, Amy Cozamanis of Financial Relations Board, +1-310-854-8314, acozamanis@financialrelationsboard.com, for AVP Pro Beach Volleyball Tour, Inc.

Source: AVP Pro Beach Volleyball Tour, Inc.

CONTACT: Andrew Reif, Chief Operating Officer and Chief Financial Officer, +1-310-426-8000, areif@avp.com, or Courtney Leddy, Director of Public Relations, +1-646-283-2121, cleddy@avp.com, both of AVP Pro Beach Volleyball Tour, Inc.; or General Information and Investor Inquiries, Amy Cozamanis of Financial Relations Board, +1-310-854-8314, acozamanis@financialrelationsboard.com, for AVP Pro Beach Volleyball Tour, Inc.

Web site: http://www.avp.com/

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