Gaming Technology Leader Zone4Play Acquires SMS-TV Gaming Innovator MiXTV

Gaming Technology Leader Zone4Play Acquires SMS-TV Gaming Innovator MiXTV

WILMINGTON, Delaware, March 11/PRNewswire-FirstCall/ -- Zone4Play, Inc. (OTCBB: ZFPI), a leading provider of multi-platform gaming solutions, announced today that it has acquired the minority interest in SMS-TV gaming innovator MiXTV. This agreement provides Zone4Play with sole ownership of the MixTV's patented Broadcast TV technology, including all of its Intellectual Property rights. The acquisition extends Zone4Play's operations from the iTV, IPTV, mobile and hospitality markets, to now include also the broadcasting market.

MiXTV will be launching their groundbreaking Broadcast SMS-TV Interactive fixed-odds betting together with The Poker Channel in mid-April. The company is already in negotiation to sign additional agreements in the UK. Broadcast TV's proprietary technology uses mobile messaging to bring interactive gaming and communities to subscribers without a return-path, and create an up-close, personal and "sticky" virtual community around a TV channel. The SMS-TV gaming innovation facilitates the combination of live/pre-recorded programming on TV with viewer's mobile phone real-time interaction to provide broadcasters, operators and content providers with an extremely powerful tool for delivering highly entertaining Participation TV content.

Zone4Play has completed the full acquisition of MiXTV shares from NetFun Ltd., a private Israeli company, which founded MiXTV together with Zone4Play in June 2004 in consideration for 625,000 shares of common stock of Zone4Play. The Stock Purchase Agreement between NetFun Ltd. and Zone4Play, Inc. involves the complete transfer of the intellectual property to MiXTV. Zone4Play is already engaged in merging MiXTV activities into its main business to expand its offering to existing and potential customers.

Zone4Play's CEO Shimon Citron stated, "This acquisition is another step in turning Zone4Play into a worldwide leader in the interactive arena. MiXTV's solutions complete Zone4Play's market offering to enable the delivery of any type of interactive services from iTV, Mobile, IPTV, in-room entertainment and now Broadcast TV."

"This acquisition creates new opportunities for MiXTV", said Haim Cario, MiXTV's CEO. "We will now be able to offer the most comprehensive Interactive TV solutions."

Idan Miller, SVP Marketing and Sales at Zone4Play stated, "The SMS-TV space is already lucrative in Europe, and is about to expand into the US market. Zone4Play will soon introduce a number of groundbreaking TV formats based on the combined technologies of MixTV and Zone4Play."

About Zone4Play, Inc.

Zone4Play, Inc. (OTCBB: ZFPI - News) develops interactive game technology that provides an end-to-end solution, allowing service providers to deliver games to their subscribers over multiple network platforms such as interactive TV, wireless networks and the Internet, internally run, by the provider, or accessed from Zone4Play hosting environment. Zone4Play's cross-platform technology enables a subscriber to play a game on different platforms, with the same virtual account balance and user information, and allows games to be played across service providers. In addition it allows subscribers to interact with other subscribers from different service providers.

For further information about the 2 companies, please visit

www.zone4play.com

http://www.mixtv.tv

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. These forward-looking statements are based on the current expectations of the management of Zone4Play, Inc. only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Forward looking statements include statements regarding new product and format launches by MixTV and Zone4Play, Inc., integration of MixTV activities with those of Zone4Play, Inc., possible new agreements for MixTV or Zone4Play, Inc. and other future opportunities, strategies, growth beliefs, plans or expectations. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; decline in demand for Zone4Play's products; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition. Zone4Play, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Zone4Play, reference is made to Zone4Play's reports filed from time to time with the Securities and Exchange Commission.

For further information please contact:

Zone4Play Alysha Crouse Idan Miller 5W PR imiller@zone4play.com acrouse@5wpr.com +1-646-220-3595 +1-212-999-5585

Source: Zone4Play (Israel) Ltd.

For further information please contact: Zone4Play, Idan Miller, imiller@zone4play.com, +1-646-220-3595; Alysha Crouse, 5W PR, acrouse@5wpr.com, +1-212-999-5585

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