Everlast Worldwide Inc. to Debut Branded Line of Fitness Videos in Partnership With GoodTimes Entertainment

Everlast Worldwide Inc. to Debut Branded Line of Fitness Videos in Partnership With GoodTimes Entertainment

Everlast in Licensing Agreement With Goodtimes Entertainment for Development of Fitness Videos and Ancillary Products, Which Will Be Marketed Worldwide Via Infomercial, Mass Retail, the Internet and Other Channels

NEW YORK, March 22 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc. (NASDAQ:EVST), manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced that it entered into a licensing agreement with New York City-based GoodTimes Entertainment (http://www.goodtimes.com/), a leading multimedia consumer product marketing company, for the development of a line of branded fitness videos to be sold individually, as well as in combination with fitness-related ancillary products. These videos will present cutting-edge workouts led by a team of expert instructors across a wide range of fitness styles (including aerobic boxing), and will be marketed on a worldwide basis via infomercials, e- commerce as well as through selected retailers.

George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, "This agreement accomplishes a number of strategic goals for our company. First, we expand our product offerings within the fitness marketplace, one of our single most important categories. Secondly, GoodTimes' business model which utilizes multiple direct-to-consumer and retail distribution channels including transactional television, home shopping channels and catalogs merchants will introduce the Everlast brand name to new consumer audiences. GoodTimes is one of the industry's leaders and has provided Everlast with significant advances, a testimony to the strength of the Everlast brand. We look forward to working with GoodTimes."

Kerry Hatch, CEO of GoodTimes Entertainment, said, "GoodTimes Entertainment is delighted with this agreement. The Everlast name is synonymous with fitness and active lifestyles and is trusted by consumers, GoodTimes has always focused on being a dominant force in the fitness business with unparalleled sales, distribution and marketing reach to diverse audiences. This partnership will deliver trusted, quality products to a wide range of consumers."

About GoodTimes Entertainment

GoodTimes Entertainment is a fully-integrated, diversified international multimedia entertainment organization. The company is a dominant leader in direct response and electronic retailing, as well as a major industry force in the home entertainment market. GoodTimes Entertainment develops, acquires and distributes products and programming including fitness sensations Billy Blanks, Leslie Sansone and The Firm; family entertainment such as Rudolph The Red Nosed Reindeer and Felix The Cat; housewares such as Xpress 101 and TurboCooker; inspirational home video product The Omega Code and Megiddo; and many other highly regarded brands.

About Everlast Worldwide Inc.

Everlast Worldwide Inc. manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 90 years, Everlast products have become the "Choice of Champions(TM)", having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. Through its apparel division, Everlast men's and women's active wear products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. In addition to producing and marketing the equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast's licensed products generate over $700 million in revenues. The company's Web site can be found at http://www.everlast.com/.

Statements made in this Press Release that are estimates of past or future performance are based on a number of factors, some of which are outside of the Company's control. Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward- looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission. Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC.

Source: Everlast Worldwide Inc.

CONTACT: Hal Worsham, Senior Vice President, Global Licensing, Everlast Worldwide Inc., +1-212-239-0990; Kristen Foster, KFPR, +1-646-792-2232, for GoodTimes Entertainment; Investor & Media Contact: Gene Marbach, Investor Relations, Makovsky & Company Inc., +1-212-508-9600, for Everlast Worldwide Inc.

Web site: http://www.everlast.com/ http://www.goodtimes.com/

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