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Friday, March 11, 2005

Collaborative Consulting Lands Supply Chain Project with Hard Rock International

Collaborative Consulting Lands Supply Chain Project with Hard Rock International

Business and technology leader to recommend optimal asset-tracking system for organization's international rock 'n' roll memorabilia

WOBURN, Mass., March 7 /PRNewswire/ -- Collaborative Consulting, a company that specializes in optimizing its clients' business and technology capabilities, announced today that it has partnered with Hard Rock International to develop an asset-tracking strategy to improve the visibility of the organization's global inventory of rock and roll memorabilia.

"Over the years, Hard Rock International has acquired the world's greatest collection of music memorabilia, showcased in our signature hotels, casinos and cafes," said Rick Sconyers, the director of design and memorabilia at Hard Rock International. "We're looking forward to working with Collaborative as our brand and memorabilia collection continue to expand."

Mark Holmes, a director in Collaborative's Supply Chain Practice, said, "Hard Rock International is an extremely successful global organization, and we are proud to have the opportunity to work with them."

About Collaborative Consulting

Collaborative Consulting is a leading professional services organization dedicated to helping clients optimize their business and technology assets. By extending the value of their systems and processes, we help clients achieve lasting business value and maximize return on IT investments. Our key service areas include business process management, customer analytics, data services, IT optimization, performance engineering and supply chain management. Collaborative is committed to building long-term relationships and strives to be a trusted partner with every client. Founded in 1999, the organization serves clients from offices across the United States, with headquarters in Woburn, Mass. Collaborative's Web site is http://www.collaborative.ws/.

About Hard Rock International

Hard Rock International, one of the most globally-recognized music, entertainment and dining brands, has 122 signature Hard Rock Cafes in 41 countries and owns the world's greatest collection of music memorabilia. Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock International, Inc. is a wholly-owned subsidiary of London-based The Rank Group Plc (NASDAQ:RANKY). For more information on Hard Rock, visit http://www.hardrock.com/.

Source: Collaborative Consulting

CONTACT: Kim Kuzmeskas, Director of Marketing of Collaborative Consulting, +1-781-376-9900, kkuzmeskas@collaborative.ws

Web site: http://www.hardrock.com/ http://www.collaborative.ws/

------- Profile: Ent

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