Azteca America Launches Fundacion Azteca America After Reaching Substantial Coverage Growth

Azteca America Launches Fundacion Azteca America After Reaching Substantial Coverage Growth

WASHINGTON, March 10 /PRNewswire-FirstCall/ -- Azteca America, the fastest-growing Hispanic network in the United States and fully owned subsidiary of TV Azteca, S.A. de C.V. (NYSE: TZA; BMV: TVAZTCA; Latibex: XTZA) announced today that it launched Fundacion Azteca America, after the network has reached substantial coverage expansion as has been previously announced. The new foundation is a non-profit organization that seeks to improve the quality of life of members of the US Hispanic community.

"By means of our network's expanded coverage, we have an unparalleled vehicle to help on the needs and interests of the community we serve," said Luis J. Echarte, president and CEO of Azteca America. "US Hispanics face enormous educational, healthcare and legal challenges, and as a responsible broadcaster we are committed to give back to the dynamic community that propels Azteca America."

Fundacion Azteca America will build on the success in Mexico of Grupo Salinas' Fundacion Azteca, one of the most widely recognized non-profit organizations in Latin America by means of its dedication to improving health, nutrition and education of Mexicans. The new foundation's primary goal is to serve as a bridge between donors and established foundations that support the Hispanic community in the United States.

The foundation will replicate the philosophy of Fundacion Azteca of offering tools for self-improvement rather than charity. Consistent with it, Fundacion Azteca America launched yesterday its first media campaign "Vive sin Drogas," which carries a hard-hitting message about the harm that narcotics use can do to our communities.

The launch of the foundation was attended by Mr. Echarte and Esteban Moctezuma, President of Fundacion Azteca. Prior to the launch event, Mr. Echarte and Mr. Moctezuma presented the foundation in the Capitol Building to a select group of US Representatives and Senators from both the Democratic and Republican Parties. The group included both Hispanic members of Congress and non-Hispanic members with a strong interest in the Hispanic community.

Company Profile

Azteca America is the fastest-growing Hispanic network in the United States and a fully owned subsidiary of TV Azteca, S.A. de C.V. TV Azteca is one of the two largest producers of Spanish language television programming in the world, operating two national television networks in Mexico, Azteca 13 and Azteca 7, through more than 300 owned and operated stations across the country. TV Azteca affiliates also include Todito.com, an Internet portal for North American Spanish speakers.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Risks that may affect TV Azteca and Azteca America Network are identified in its Form 20-F and other filings with the US Securities and Exchange Commission.

Source: Azteca America

CONTACT: Investors, Bruno Rangel, +5255-3099-9167, jrangelk@tvazteca.com.mx; or Media, Tristan Canales, +5255-3099-5786, tcanales@tvazteca.com.mx, or Daniel McCosh, +5255-01720-0059, dmccosh@aztecaamerica.com, all of Azteca America

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