AVP Nissan Series Signs First-Ever Agreement to Air Semi-Finals on OLN

AVP Nissan Series Signs First-Ever Agreement to Air Semi-Finals on OLN

~ Cable Network to Televise One Men's/Women's Semifinal Per Tournament ~

LOS ANGELES, March 7 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, Inc. ("AVP"), a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: ONET) and OLN(R) jointly announced an agreement today that will give the cable network the exclusive rights to televise one men's semifinal and one women's semifinal at each of the 14 tournaments throughout the 2005 season. This is the first time that the AVP Nissan Series semifinal matches will be shown on television.

The cable network will provide a minimum 28 hours of coverage throughout the season and is scheduled to air the matches on the same-day or same-week delayed basis. It is the only network that will have a presence at all 14 of the AVP Nissan Series tour stops.

In addition to the semifinals, OLN will also feature highlights from the AVP Nissan Series finals in Summer Revolution, a new prime time program that will air weekly.

Finals for the AVP Pro Beach Volleyball tour will continue to air on NBC Sports and Fox Sports Net.

"We are excited about our new partnership with OLN as it shows tremendous progress in growing the AVP Nissan Series within television properties," said Leonard Armato, commissioner of the AVP Nissan Series. "OLN's commitment to the AVP Tour and our athletes demonstrates the increasing interest in the sport of beach volleyball and its future as one of the top sports in the world."

"As OLN continues to add best-in-class events to our line-up, the increased popularity surrounding the AVP Nissan Series and the sport of beach volleyball make this partnership a great fit for us," said Marc Fein, OLN's Senior Vice President of Programming and Production. "We look forward to finding new ways for the relationship to thrive in the coming months and beyond."

About AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. ("AVP") is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events and associated merchandise worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP will stage 14 events throughout the United States in 2005. All tournaments will be televised live (or same day) on either Fox Sports Net or NBC Sports. Professional beach volleyball is one of the most exciting and fastest growing sports in the United States today. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

About OLN

OLN(R) is the leader in outdoor adventure and action sports television. Now in more than 62 million homes, OLN is the home of best-in-class events like The Tour de France, The Gravity Games, Professional Bull Riders (PBR), USSA Skiing and the Boston Marathon. The Network offers exclusive programming in four primary areas: Outdoor Adventure, Action Sports, Field Sports and Bulls & Rodeo. OLN is distributed via cable systems and satellite operators throughout the continental United States and Hawaii.

Forward Looking Statements

This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. Forward-looking statements relate to expectations concerning matters that are not historical facts. Words such as "projects," "believes," "anticipates," "plans," "expects," "intends" and similar words and expressions are intended to identify forward-looking statements. The Company believes that the expectations reflected in the forward-looking statements are reasonable, but cannot assure you that those expectations will prove to be correct. Important factors that could cause the Company's actual results to differ materially from those expectations that are disclosed in this press release include, without limitation, risks and uncertainties associated with the conditions of the markets for live events, broadcast television, cable television, Internet, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. The Company does not undertake any obligation to update any forward-looking statements.

Contact: Courtney Leddy, (646) 283-2121, cleddy@avp.com.

Source: AVP Pro Beach Volleyball Tour, Inc.

CONTACT: Courtney Leddy of AVP, Inc., +1-646-283-2121, cleddy@avp.com

Web site: http://www.avp.com/

------- Profile: Ent