VNU and SMG Come to a Strategic Cooperation Contract

VNU and SMG Come to a Strategic Cooperation Contract SHANGHAI, China, Jan. 24 /Xinhua-PRNewswire/ -- VNU Business Media Europe and Shanghai Media Group signed a strategic cooperation agreement on January 23, 2005 in Shanghai. By sharing resources and their respective advantage, the two parties established strategic cooperation in the business information field. Mr. Ruud Bakker, chairman & CEO of VNU Business Media Europe and Mr. Li Ruigang, the president of Shanghai Media Group attended the signing ceremony. According to the agreement, VNU Business Media Europe and Shanghai Media Group will conduct deep cooperation in database development and the marketing modes in the business information market. Through making full use of their respective resources and experience, both parties will further expand the business information market in China. This strategic cooperation will provide SMG with more advanced operation mode in market segmentation, database development and marketing in the business information field and greatly enhance the competence of SMG in this field. As a world-leading media group, VNU owns many globally recognized brands including AC Nielsen and possesses 140 publishing houses and over 70 trade magazines, such as Billboards, Hollywood Reporter and Financial Director. VNU has leading market positions in marketing information, media measure & information, Business publications and exhibitions. Active in over 100 countries, VNU is one of the biggest B2B integrated information provider in the world. Shanghai Media Group (SMG) is one of the biggest media group in China, incorporating radio broadcast, television, newspaper & magazines and networks. SMG has rich video and audio programs and its radio and television channels covers all over the country. Aiming to be the strongest information provider in Chinese language, SMG now starts to explore the newspaper and magazine market. For more information, please contact: Angela Kong PR Executive Business Development Department China Business Network Co., Ltd Tel: +86-21-6256-5899 x3638 Email: kongfang@stv.sh.cn Source: China Business Network Co., Ltd. CONTACT: Angela Kong, PR Executive, Business Development Department, China Business Network Co., Ltd, +86-21-6256-5899 x3638, or kongfang@stv.sh.cn ------- Profile: International Entertainment