SKY TV, Mexico's Largest Provider of Digital Television Services, Standardizes on Vitria's Business Process Integration Platform

SKY TV, Mexico's Largest Provider of Digital Television Services, Standardizes on Vitria's Business Process Integration Platform SKY TV Mexico Chooses Vitria:BusinessWare for Billing Process and Customer Management Efficiency SUNNYVALE, Calif., Jan. 19 /PRNewswire-FirstCall/ -- Vitria (NASDAQ:VITR), a leading provider of business process integration solutions, today announced that SKY TV Mexico, Mexico's largest provider of satellite television services, has standardized on Vitria for business process integration across its enterprise. Vitria:BusinessWare(TM) will provide SKY TV Mexico with the foundation for enterprise system integration, enabling processes to be automated and information to be disseminated across applications, end users, customers and partners in real-time. Formed through an alliance of three international media conglomerates; News Corporation, Liberty Media and Grupo Televisa, SKY TV Mexico is the leading provider of Direct to Home (DTH) Pay-TV services in Mexico. For SKY TV Mexico, creating and delivering new products and services, accurately billing for usage, and reconciling distributor parts inventories have one common and deciding component-efficiently integrated business processes. Moving beyond its point-to-point connections and manual processes, SKY TV Mexico recognized the opportunity to focus on its long-life business processes across multiple systems and streamline the integration of these, while improving its operational efficiency. The Vitria:BusinessWare platform will provide rapid, low cost integration for SKY TV Mexico. The deployment, which will be rolled out in phases, has already started with the integration of business processes for better customer service involving integration of SKY TV Mexico's SAP ERP system with legacy commercial systems for managing its business partners. By using Vitria, SKY TV Mexico will benefit from improved control and visibility of its enterprise resources and from more efficient management of internal and external business processes with its distributors. "We foresee real long-term business value from the implementation of the Vitria solution," said Sergio Munoz, chief information officer, SKY TV Mexico. "Vitria: BusinessWare will be the cornerstone of our architecture and will immediately address the challenges associated with integrating our critical enterprise applications and streamlining our business processes. This will have a formidable impact in the way we interact with our key business partners and the way we service our customers. The Vitria solution will enable SKY TV Mexico to accurately bill and track inventory parts, improve customer service and partner management as well as lower operating costs by reducing data entry errors and service call cycle times," added Munoz. "With a focus on customer service, revenue growth and decreasing the cost of managing customers and partners, SKY TV Mexico sought a solution that would simultaneously provide integrated order, inventory, billing and service level management," said Peter Magdlener, Vitria regional manager for Latin America. "The IT and executive management of SKY TV Mexico were visionary in proactively enhancing their business support architecture for the future by choosing and implementing our award-winning platform. Vitria will enable SKY TV Mexico to surpass the most critical challenge facing any telecom or media provider today-reducing the cost of managing a single customer or partner while concurrently improving the quality of the service or product offering." About Vitria:BusinessWare Vitria:BusinessWare(TM) is a business process integration platform that orchestrates interactions across a company's existing applications, data, people and partners to continuously improve one or more strategic business processes. Vitria:BusinessWare gives companies complete control and visibility of their business operations across their extended enterprise, enabling them to improve the efficiency of their business operations, reduce time to market for new products and services, develop closer relationships with their partners and customers, and rapidly respond to changing business conditions. The proven Vitria:BusinessWare solution was the industry's first platform for business process-centric integration and is widely recognized as the most flexible and powerful solution available, adopted by hundreds of customers in a broad range of industries. About Vitria Vitria Technology, Inc., a leading provider of award-winning business process integration products and solutions, combines technology leadership with industry expertise in healthcare and insurance, financial services, telecommunications and manufacturing to dramatically improve strategic business processes across systems, people and trading partners. With 16 offices around the world, Vitria's customer base includes blue chip companies such as AT&T, Bell Canada, Bell South, The Blue Cross Blue Shield Association, BP, BT, DaimlerChrysler Bank, Generali, Nissan, The Goodyear Tire & Rubber Company, PacifiCare Health Systems, Reynolds & Reynolds, Royal Bank of Canada, Schneider Logistics, Sprint, Trane, and the U.S. Departments of Defense and Veterans Affairs. For more information call +1-408-212-2700, email info@vitria.com or visit www.vitria.com. NOTE: Vitria and BusinessWare are registered trademarks of Vitria Technology, Inc. All other names may be trademarks of the companies with which they are associated. Cautionary Note Regarding Forward-looking Statements: This press release includes forward-looking statements, including statements relating to new products, goals and future business opportunities that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: failure to meet financial and product expectations of analysts and investors: risk related to market acceptance of Vitria's products and alliance partners' products; deployment delays or errors associated with these and other products of Vitria and partners; hardware platform incompatibilities; the need to maintain and enhance certain business relationships with system integrators and other parties; the ability to manage growth; activities by Vitria and others regarding protection of proprietary information; release of competitive products and other actions by competitors; risks associated with possible delisting from the stock market on which Vitria's securities are listed; and economic conditions in domestic and foreign markets. These and other risks related to Vitria are detailed in Vitria's Annual Report on Form 10-K for the year ended Dec. 31, 2003, filed with the SEC on March 12, 2004. Vitria does not undertake an obligation to update forward-looking statements. Source: Vitria Technology, Inc. CONTACT: Dianne Edwards of Vitria Public Relations, +1-408-212-2633, or dedwards@vitria.com; or Fred Bateman of The Bateman Group, +1-415-503-1818, or fbateman@bateman-group.com, for Vitria Web site: http://www.vitria.com/ ------- Profile: International Entertainment