Samsung Selects Texas Instruments Imaging Processor for Camera Phone Industry First

Samsung Selects Texas Instruments Imaging Processor for Camera Phone Industry First Three Additional Samsung Camera Phones Also Based on TI Imaging Processor Technology DALLAS, Jan. 19 /PRNewswire-FirstCall/ -- Texas Instruments Incorporated (NYSE:TXN) (TI) today announced Samsung Electronics has selected TI's imaging processor technology for the world's first camera phone with a hard disk drive for storing images and video. Samsung, a global leader in telecommunication, semiconductor and digital handsets, has also selected TI imaging processor technology for three additional camera phones. Samsung has chosen TI's OMAP-DM270 processor, an extension to TI's widely adopted OMAP(TM) processor portfolio, to power its new camera phone model. The camera phone with hard-disk drive includes a video-on demand feature. "Samsung is committed to innovate in the mobile phone industry and to deliver the most unique products with features demanded by consumers," said HunBae Kim, Vice President of Samsung's Research and Development team. "By using TI's high-performance imaging processor, Samsung is able to deliver high-resolution still images and high-performance video to its camera-enabled feature phones." Today's announcement underscores TI's commitment to work with its customers to deliver entertainment to the mobile phone. TI's OMAP platform supports leading mobile entertainment applications, such as camera phones, video recording, and 3D games. Meeting consumer expectations for a secure, state-of-the-art entertainment experience on the mobile phone will be a strong step toward making trendy mobile features "must-have," revenue-generating services. "Built-in camera and camcorder functionality on handsets are becoming key application requirements by consumers for today's mobile phones," said Terry Cheng, President, TI Asia. "We are very pleased that Samsung is leveraging the processing power of TI's industry-leading OMAP platform to address the phenomenal growth of camera phones in the marketplace." These new Samsung camera phones are available to consumers today in Korea. Texas Instruments - Making Wireless TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 15 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information. About Texas Instruments Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ . Trademarks OMAP(TM) is a trademark of Texas Instruments Safe Harbor Statement Statements contained in this press release regarding development in the wireless industry and other statements of management's beliefs, goals and expectations may be considered "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. The following factors and the factors discussed in TI's most recent Form 10-K could cause actual results to differ materially from the statements contained in this press release: development of alternative solutions and competing wireless standards and actual market demand for TI products in Asia. We disclaim any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: Texas Instruments Incorporated CONTACT: U.S., Renee Fancher, +1-214-567-7447, or rfancher@ti.com , or Asia, Sandy Lin, +886-2-2376-2588, or sandy-lin@ti.com , both of Texas Instruments Incorporated. Please do not publish these e-mail addresses or phone numbers. Web site: http://www.ti.com/ http://www.ti.com/wirelesspressroom ------- Profile: International Entertainment