***Preview Upcoming Lay's Super Bowl Ad***
***Preview Upcoming Lay's Super Bowl Ad*** Video Feed: Lay's, America's Favorite Potato Chip, Returns To The Super Bowl With A New Ad Featuring MC Hammer Super Bowl Ad Directed by Spike Lee SATELLITE FEED: Thursday - January 27th, 2005 1:00 PM - 1:15 PM ET IA 5 Transponder 7 C-Band Downlink Freq: 3840 Vertical Preview and access this video on Pathfire DMG: 20936 Search within the PR Newswire or MultiVu section by story ID # 20936 or by headline For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail support@pathfire.com FORMAT: B-roll With Extra Soundbites ADDITIONAL RESOURCES: Video, hard copy requests, contact information and more available at http://www.prnewswire.com/broadcast/20936/press.shtml STORY SUMMARY: Lay's potato chips is delivering 30 seconds of star power during Super Bowl XXXIX, as a new spot directed by Spike Lee and starring MC Hammer will air during the second quarter of the big game. The new commercial marks the second consecutive Super Bowl for Lay's, America's favorite potato chip. The Lay's ad, entitled "Fence," tells the classic story of the grumpy neighbor who won't return the kids' ball after it lands in his yard. Only after a bag of Lay's potato chips is thrown over the fence does the neighbor return the ball. Moved by the irresistibility of Lay's, the neighbor throws back other items that have been missing for years. Along with the kids' dog "Scruffy" and their Dad's 1972 Chevy Impala, is 80s throw back MC Hammer -- a surprise to the kids who are a bit young to recognize this "blast from the past." SOUNDBITES: -- Spike Lee, Chairman and Chief Creative Officer for SpikeDDB -- MC Hammer -- Theresa Howard, Ad Marketing Reporter with U.S.A. Today B-ROLL INCLUDES: Lay's Super Bowl commercial***Behind-the-scenes look at the shooting of commercial*** VIDEO PROVIDED BY: Frito-Lay North America FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 800.653.5313 EXT, 3 PRNewswire -- Jan. 27 Video: http://www.prnewswire.com/broadcast/20936/press.shtml Source: Frito-Lay North America ------- Profile: International Entertainment
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