Lean Cuisine(R) Gives Celebrities Something to Feel Good About at the 2005 Sundance Film Festival

Lean Cuisine(R) Gives Celebrities Something to Feel Good About at the 2005 Sundance Film Festival A Fashionable Scarf Warms the Heart When a Designer, a Beauty Purveyor and a Wellness Brand Work Together for Tsunami Relief SOLON, Ohio, Jan. 18 /PRNewswire/ -- For the launch of the new 100% whole grain SPA CUISINE(TM) meals from STOUFFER'S(R) LEAN CUISINE(R), the brand known for keeping America healthy has teamed up with a leading force in the world of beauty and wellness, Fred Segal Beauty based in Los Angeles. The collaboration will come to life at Fred Segal Beauty at The Village at the Lift during this year's Sundance Film Festival in Park City, Utah, from January 20-26. LEAN CUISINE'S(R) spa-inspired meals, and Fred Segal Beauty's approach to well being will cater to the needs of busy, nutrition-conscious clientele. (Photo: http://www.newscom.com/cgi-bin/prnh/20050118/SFTU118 Logo: http://www.newscom.com/cgi-bin/prnh/20050112/SFW091LOGO ) As part of the Sundance partnership, LEAN CUISINE(R) and Fred Segal Beauty will combine forces to contribute to the tsunami relief fund through the United Nations World Food Program. The companies will offer a fashionable, limited-edition scarf that will become a symbol of support for tsunami relief at Sundance and beyond. To help with the cause, Fred Segal Beauty put one of its top design talents, Joey Tierney, on the job. Joey has been a name in fashion design for years as both a designer and stylist to Hollywood's young celebrities. To represent SPA CUISINE(TM), Joey included a sheath of wheat to symbolize the entrees use of 100% fiber-rich whole grains. The scarf is expected to become the must-have item for VIPs at Sundance. "The scarf is a practical, fun and fashionable statement the wearer can make about their desire to help make a difference. And all of the proceeds from the sale of the scarf will be directed to the United Nations World Food Program to benefit tsunami affected regions," said Brett White, LEAN CUISINE(R) director of marketing. The scarves are made from blue denim and a brown knit and contain a concealed pocket, handy for carrying lipsticks, wallets, keys or other personal items. Adorning the necks of celebrities at Sundance and available for a short time to the public, the limited-edition scarf will be on sale for $60.00 at Fred Segal Beauty in Santa Monica, California, and online at shop.fredsegalbeauty.com and LeanCuisine.com. 100 percent of proceeds will be donated to the United Nations World Food Program for the tsunami relief effort. About Nestle USA Named one of "America's Most Admired Food Companies" in Fortune magazine for the seventh consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S(R) LEAN CUISINE(R), to baking traditions with NESTLE(R) TOLL HOUSE(R), to advancing life for pets with PURINA(R), Nestle USA makes delicious, convenient and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2003 sales of $12 billion, includes Nestle Brands Company, Nestle Prepared Foods Company, and Nestle Purina PetCare Company. Nestle USA is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with 2003 sales of $65.5 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com. About Fred Segal Beauty World renown and widely respected, Fred Segal Beauty has long been recognized as a leading force in beauty, lifestyle, fashion, salon and spa services, product selection, and education. Proving an industry phenomenon, Fred Segal Beauty continues to strengthen and evolve -- charting its own course, creating its own category and remaining committed to its unconventional philosophy. Michael A. Baruch, CEO, and Paul DeArmas, Creative Director, along with Fred Segal himself, co-founded Fred Segal Beauty in April of 1992. The Los Angeles based company has pioneered this unique retail-salon-spa-agency-workshop concept and is internationally known for its roster of exceptionally talented and inspired artists. Sophisticated and instinctive, creative and cutting edge, Fred Segal Beauty is grounded in a sense of originality, ingenuity and authenticity, defining and setting the standard for style today. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050118/SFTU118 Photo: http://www.newscom.com/cgi-bin/prnh/20050112/SFW091LOGO AP PhotoExpress Network: PRN7 PRN Photo Desk, photodesk@prnewswire.com Source: Nestle USA CONTACT: Nicole Fallat of Publicis Dialog, +1-206-270-4614, for Nestle USA; or Roz O'Hearn of Nestle Prepared Foods Company, +1-440-264-5170 ------- Profile: International Entertainment