EMAK Worldwide Retains Status as Primary Provider of Burger King Premiums

EMAK Worldwide Retains Status as Primary Provider of Burger King Premiums LOS ANGELES, Jan. 18 /PRNewswire-FirstCall/ -- EMAK Worldwide, Inc. (NASDAQ:EMAK), a leading marketing services firm, today announced that the bi-annual negotiation of its evergreen creative agreements with its largest customer Burger King Corporation is complete, and its Equity Marketing subsidiary will retain its role as primary creative agency of record for Burger King Corporation's worldwide premiums programs, assuring a continued majority of promotions in-market through the third quarter of 2007. Additionally, through its evergreen agreements with Restaurant Services, Inc. (RSI), the exclusive domestic purchasing cooperative for the BURGER KING(R) system, and Burger King Corporation, Equity Marketing will continue to serve as the primary manufacturer of premium items for promotional programs in-market for the same period. Commenting on these agreements, Don Kurz, Chairman and Chief Executive Officer of EMAK Worldwide, Inc., stated, "We're honored to continue our 18-year relationship and to play such a vital role with the BURGER KING(R) system. We look forward to working closely with Burger King Corporation and RSI to develop and execute promotions that will help the company stay at the forefront of kids marketing." About EMAK Worldwide EMAK Worldwide, Inc. is a leading global marketing services company based in Los Angeles, with offices in Chicago, Minneapolis, New York, Ontario (CA), Dublin, Frankfurt, London, Paris, The Netherlands, Hong Kong and Shanghai. The Company focuses on the design and execution of strategy-based marketing programs, with particular expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing, and environmental branding. The Company's clients include Burger King Corporation, Frito-Lay, Kellogg's, Kohl's, Macy's, Nordstrom, Procter & Gamble, and Subway Restaurants, among others. The Company complements its core marketing services business by developing and marketing distinctive consumer products, based on emerging and evergreen licensed properties, which are sold through specialty and mass-market retailers. More information about EMAK Worldwide is available on the Company's web site at www.emak.com. NOTE: All trademarks and registered trademarks are property of their respective owners. Certain expectations and projections regarding the future performance of EMAK Worldwide, Inc. discussed in this news release are forward-looking and are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These expectations and projections are based on currently available competitive, financial and economic data along with the Company's operating plans and are subject to future events and uncertainties. Management cautions the reader that the following factors, among others, could cause the Company's actual consolidated results of operations and financial position in 2005 and thereafter to differ significantly from those expressed in forward-looking statements: the Company's dependence on a single customer; the significant quarter-to-quarter variability in the Company's revenues and net income; the Company's dependence on the popularity of licensed entertainment properties and the ability to license, develop and market new products; the Company's dependence on foreign manufacturers; the Company's need for additional working capital; the negative results of litigation, governmental proceedings or environmental matters; and the potential negative impact of past or future acquisitions. The Company undertakes no obligation to publicly release the results of any revisions to forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The risks highlighted herein should not be assumed to be the only items that could affect the future performance of the Company. Source: EMAK Worldwide, Inc. CONTACT: Media, Angela Pennington, Vice President, Corporate Communication, +1-323-932-4457, or Investors, Lisa Mueller, Director, Investor Relations, +1-323-932-4034, both of EMAK Worldwide, Inc. Web site: http://www.emak.com/ ------- Profile: International Entertainment