Campbell-Ewald Partners with TMP

Campbell-Ewald Partners with TMP DETROIT, Jan. 21 /PRNewswire/ -- Campbell-Ewald has selected TMP Worldwide, the world's largest recruitment advertising and yellow page advertising agency and a division of Monster Worldwide, as a partner in the continuing evolution of its highly successful Internet recruiting initiatives for the U.S. Navy and Navy Reserve. "We are delighted to add TMP Worldwide to the team as Navy moves to consolidate recruiting into a single entity," said Campbell-Ewald Executive Vice President Kathleen Donald. "We believe they've brought great value to the Navy Reserve, and we'll be looking to them and their considerable skills as we face the recruiting challenges for the consolidated Active Duty and Reserve Navy." In addition to ongoing leadership for recruiting on http://navalreserve.com/ , TMP Worldwide will add their extensive Internet site management expertise to all online initiatives. Their highly developed Internet research methodologies will also be deployed in helping identify high-potential target recruits and in achieving greater effectiveness in reaching young people in special markets. TMP is pioneering a number of innovative Internet management tools to increase the value to online job seekers and employers. This includes marketing strategies and dynamic lead management systems. Campbell-Ewald is the nation's sixth largest advertising and marketing communications agency network, with more than 1,200 employees at its headquarters in Detroit, its agency in Los Angeles and five regional offices. In 2003, for the second consecutive year, the agency was named Adweek Agency of the Year - Midwest. In addition to the U.S. Navy and Navy Reserve, Campbell-Ewald partners with a score of national brands, including ACDelco, ALLTEL, BISSELL, Chevrolet, Farmers Insurance, Michelin, OnStar and the United States Postal Service. The agency is part of The Interpublic Group of Companies (NYSE:IPG). For more information on Campbell-Ewald, visit http://www.campbell-ewald.com/ . TMP Worldwide (NASDAQ:MNST). Source: Campbell-Ewald; TMP Worldwide CONTACT: Mark Benner of Campbell-Ewald, +1-586-558-6281, mbenner@campbell-ewald.com Web site: http://navalreserve.com/ http://www.campbell-ewald.com/ ------- Profile: International Entertainment