Barbie(R) Tops the Charts for December and Year End

Barbie(R) Tops the Charts for December and Year End MAIDENHEAD, England, January 27/PRNewswire/ -- - After a hotly contested battle Barbie comes out on top! The battle has raged for the last six months but as the year drew to a close, Barbie remained the most popular fashion doll brand with girls and mums alike. NPD, the leading data analysts for the toy industry, released final months data for 2004 reaffirming the Barbie brand's leadership position as the number 1 fashion doll brand in the UK. Stuart Dinsey, Publisher of the leading toy industry magazine Toy News commented: "The fashion doll category is one of the most dynamic within the toy industry and this has certainly been an interesting year. This level of innovation and marketing amongst the main competitors has driven the sector forward and provided huge value for consumers." The total year ended up with Barbie as the No 1 fashion doll property year to date, as well as No 1 for the month of December. Barbie accounted for 3.6% of all UK toy sales in December. Source: Mattel UK Ltd Sarah Allen, Tel: +44(0)1628-500-121 sarah.allen@mattel.com ------- Profile: International Entertainment