Syndicated Television Show Plans Unveiled for Tom Joyner, Nation's Top Network Radio Personality

Syndicated Television Show Plans Unveiled for Tom Joyner, Nation's Top Network Radio Personality Music and Comedy Variety Program Will Attract Celebrities and Fans From Joyner's Loyal Audience Base of 8 Million DALLAS, Dec. 10 /PRNewswire/ -- Renowned radio personality Tom Joyner, host of the nation's most popular urban radio program, "The Tom Joyner Morning Show," has announced specifics for a new syndicated television show that plans to be on the air by Fall 2005. The one-hour, stand-alone comedy/variety show will be hosted by the superstar radio personality and will tap into Joyner's built-in fan base as well as the significant promotional machine offered by REACH Media Inc., parent company of the "Tom Joyner Morning Show." "TV is a natural, tremendous opportunity for Tom, and we believe his audience will follow," said David Kantor, chief executive officer for REACH Media Inc. "Tom is one of the most popular, respected and influential African Americans in the country. He is an entertainer, but he is also so much more, which is why everyone from major advertisers to top political officials continue to gravitate in a big way toward him and his show." Joyner, heard by over eight million listeners* a week on 115 stations, reaches one in four African Americans in the country. In the general market, he is ranked either #1, #2 or #3 on almost 40 stations among 25-54 year-olds. Among African Americans in the same demographic, Joyner is #1 or #2 on 85 of the stations on which his morning show airs. Recognized as the nation's top network/radio personality by the National Association of Broadcasters, Joyner, will act as master of ceremonies on the new television show, which will be a lively-paced hour that will attract major stars from the world of music, film, television and comedy. Specific segments of the TV show include: - Taped live performances by top-named music acts and comedians on shows - Hilarious sketches performed by the Tom Joyner Show Players - A get-up-on-your-feet, show-stopping "Old School" dance contest - A "Local Flavor" segment, in which Tom Joyner will showcase a specific city from an African-American point of view - "Bamboozled", featuring big celebrities taking part in the baddest pranks - "My Big Break," which flies two winners in each show to display their raw talent and compete for the spot of national winner As part of a powerful, coordinated, national integrated marketing campaign, Joyner's REACH Media Inc., will support the TV show literally on a daily basis. Among the ways the new TV program will be promoted are: - Highlighted on the nation's #1-rated urban radio program, the "Tom Joyner Morning Show" - Promoted on the "RightBackAtcha" syndicated radio show; Joyner's two-hour Saturday morning music and entertainment show - Interactive features on the highly trafficked BlackAmericaWeb.com portal, with a specific section of the website devoted to the Tom Joyner television show, and targeted email blasts to the site's more than 800,000 members. - Planned promotional support from the 115 Tom Joyner Morning Show affiliates and local TV stations - Contesting on "Tom Joyner Morning Show" to drive television tune-in - Key advertiser support, building off the highly successful base of the Tom Joyner Morning Show About REACH Media Inc. REACH Media, founded by radio personality, philanthropist and entrepreneur Tom Joyner, is a multi-media company formed in January 2003 as the parent company of the "Tom Joyner Morning Show" and several other businesses that will target African-Americans through radio, television, event production and the internet. Its website, BlackAmericaWeb.com (http://blackamericaweb.com/), which has more than 800,000 members, is a virtual town square for visitors to get daily news, play games, search for jobs and listen to the Morning Show online. REACH Media also produces the Tom Joyner Family Reunion @ Walt Disney World Resorts (http://www.blackamericaweb.com/family), a three-day Labor Day Weekend event, featuring top-name performers, comedians, seminars and access to the theme parks. *SOURCE: Arbitron. Summer 2004, M-S, MSA, Audience Cume Source: REACH Media Inc. CONTACT: Doug Piwinski of BNC, +1-310-854-4834, for REACH Media Inc.; or Neil Foote of REACH Media Inc., +1-972-371-5840 Web site: http://www.blackamericaweb.com/family Web site: http://www.blackamericaweb.com/ ------- Profile: International Entertainment