Fandango Announces Marketing Partnership With IMAX

Fandango Announces Marketing Partnership With IMAX Nation's Largest Online Ticketing Service and the World's Premium Cinematic Destination to Provide the Ultimate Moviegoing Experience NEW YORK and LOS ANGELES, Dec. 9 /PRNewswire/ -- Fandango (www.fandango.com), the nation's largest online and phone movie ticketing service, today announced a marketing partnership with IMAX to bring The IMAX Experience(R) to Fandango's wide audience of moviegoers. For Fandango, the relationship represents a new undertaking as the online ticketing leader will create a branded IMAX destination for giant-screen fans on the www.fandango.com site. For IMAX, the relationship signals another milestone in its commercial theater growth strategy and enables the giant-screen company to provide consumers with a seamless way to purchase tickets to select IMAX(R) theatres. The new co-branded relationship will unite the two companies and benefit moviegoers in several ways, including enabling visitors to the newly-launched IMAX site (www.imax.com) to purchase tickets for select IMAX theatres, as well as providing IMAX fans with a one-stop shop at Fandango's website to discover what's playing at their local IMAX theatres and to purchase tickets for select IMAX theatres. In addition, the two companies will work together on mutually beneficial co-branded promotions, marketing and publicity campaigns. "It's a terrific partnership because of the similar audiences IMAX and Fandango attract," says Art Levitt, CEO of Fandango. "IMAX's immersive format is a spectacular way to see a movie, and Fandango will now offer the convenience and confidence of advance ticketing to assure the ultimate moviegoing experience from the onset." About Fandango Fandango, the nation's largest online and phone movie ticketing service, sells tickets to over 1,000 theaters and 12,000 screens (nearly 70 percent of the nation's theaters enabled for remote ticketing) and to four out of the five largest U.S. theater chains. Fandango offers moviegoers the ability to select a film, theater and show time, and purchase tickets in advance on www.fandango.com and at 1-800-FANDANGO, the only nationwide phone service for buying movie tickets in advance. Fandango sells tickets to more theaters than all of its competitors combined and is the exclusive ticketing service for the largest North American exhibitors: Carmike Theatres, Century Theatres, Edwards Theatres, Loews Cineplex Entertainment, Regal Cinemas and United Artists Theatres, as well as to Brenden Theatres, Cinemark Theatres, Eastern Federal Theatres, Kerasotes Theatres, R/C Theatres, Signature Theatres, Star Theatres and Wallace Theaters. Fandango allows moviegoers to bypass the box office via Print at Home ticketing and theater kiosks, and offers the "gift of the movies," Fandango Bucks, and an e-mail invitation tool, Evite Friends. Source: Fandango, Inc. CONTACT: Harry Medved of Fandango, Inc., Los Angeles, +1-310-451-7690, ext. 112, harry.medved@fandango.com Web site: http://www.fandango.com/ http://www.imax.com/ ------- Profile: International Entertainment