GraficaGroup Holiday Mockumentary Spoofs Ad Agency Creative Process

GraficaGroup Holiday Mockumentary Spoofs Ad Agency Creative Process Marionette Named Log Jam Rocks CHESTER, N.J., Dec. 9 /PRNewswire/ -- For a "spirited" take on how advertising agencies come up with creative campaigns, check out the mockumentary titled "The Holiday Spirit Improvement Board" by GraficaGroup (http://holidayspirit.grafica.com/). For its annual holiday greetings to clients, the Chester-based, full-service agency produced a parody about the process used by agencies for idea generation and campaign execution. The result -- a five-minute video featuring a new holiday character that could literally catch fire! In the mockumentary, Grafica staffers explain how the agency won the Holiday Spirit Improvement Board account, started under the "Carter administration" -- just one of many moments lampooning ad agency campaign development, including brand positioning, focus-group testing, media planning, and Web integration. Composed in letterbox frames, the interviews lead up to the debut of a music video starring Log Jam, a white birch-log marionette that sings and dances to an original 80s-styled rock tune titled "Holiday Tidal Wave." "What can I say about Log Jam?" said John Pearson, Creative Director, GraficaGroup. "He can sing, dance, play guitar, and has a lot of heart for the holiday season. You don't often find such a mix of star power and sensitivity in a birch-tree log." A CD-ROM of "The Holiday Spirit Improvement Board" was sent to Grafica's in-house list, and a viral email campaign was launched to spread good cheer via the Web. Not all of Grafica's holiday-spirit campaign is meant for laughs. The agency is once again making its annual donation to the Muscular Dystrophy Foundation. About GraficaGroup GraficaGroup is a full-service, fully integrated advertising agency led by professionals from Madison Avenue who continue to craft brand- and relationship-building campaigns from just off of Main Street in Chester, New Jersey. Grafica (http://www.grafica.com/) provides both traditional and online marketing campaigns, including broadcast, print, out-of-home, direct-mail, point-of-purchase, email, and Web-site design and development. Grafica also offers media planning and buying, search-engine optimization, database management, and public relations. Clients include AT&T, Cathedral Healthcare System, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities, the New Jersey Office of the Attorney General, PSE&G, The St. Paul Travelers Companies, Synchronoss Technologies, Inc., the United States Equestrian Team Foundation, and Wells Fargo Home Mortgage. For more information, contact Mark Devaney, Grafica Group, 908.879.2169 x115, mdevaney@grafica.com Source: GraficaGroup CONTACT: Mark Devaney, Director of Public Relations of GraficaGroup, +1-908-879-2169, ext. 115, mdevaney@grafica.com Web site: http://holidayspirit.grafica.com/ http://www.grafica.com/ ------- Profile: International Entertainment