Virgin Atlantic Airways Turns Reality TV into Reality; New Pillow Developed by Rebel Billionaire Contestants to be Onboard All Flights by End of Year

Virgin Atlantic Airways Turns Reality TV into Reality; New Pillow Developed by Rebel Billionaire Contestants to be Onboard All Flights by End of Year NORWALK, Conn., Nov. 19 /PRNewswire/ -- Virgin Atlantic Airways is pleased to announce plans to launch a unique, new pillow in the Upper Class Suite. The pillow, developed and seen during the second episode of the new Fox reality series "The Rebel Billionaire: Branson's Quest for the Best," is scheduled to be onboard all Virgin Atlantic flights by the end of this year. Very different to any other airline pillow, this pillow has a "smushable" structure, which is specifically designed to provide comfort and support. "I am very pleased that we will be introducing these new pillows in our award winning Upper Class Suite, especially as other airlines are taking away such comforts," said Sir Richard Branson, Chairman of Virgin Atlantic Airways. "When the Rebel Billionaire contestants presented this idea to me, developed in Hong Kong, I knew immediately it was something our passengers would enjoy. I sleep with my pillow every night wherever I am in the world whether I am on one of our flights or even in my own bed. In time we also plan to provide the cushions for all passengers regardless of what class they are traveling in." The Rebel Billionaire pillow will be the latest addition to the many amenities offered to Upper Class passengers. With the largest flat bed in the sky and the new pillow, passengers are sure to have Suite-er travels. The pillow was the brainchild of Shawn Nelson, the team leader on this challenge. His company, LoveSac, has been contracted by Virgin Atlantic to supply the pillows for the airline, turning Sean's business dreams into reality. The Upper Class Suite is different to anything else flying today. The product has been designed to be not just the most comfortable bed in the air but also the most comfortable seat. Instead of a seat that extends into a bed, Virgin Atlantic's seat provides the passenger with a luxury leather armchair to relax in which then flips over into a separate bed with a mattress to sleep on. About Virgin Atlantic Virgin Atlantic Airways offers pillows to all passengers throughout each cabin. Recently named "Best Transatlantic Airline, 2003" by readers of Travel Weekly, Virgin Atlantic Airways currently serves London from nine US Gateways: Boston, New York (JFK), Newark, Washington DC (Dulles), Miami, Orlando, Las Vegas, San Francisco and Los Angeles. For further information please contact the Virgin Atlantic Press Office at 203-750-2570 or log onto http://www.virgin-atlantic.com/ Source: Virgin Atlantic CONTACT: Brooke Lawer of Virgin Atlantic, +1-203-750-2570 Web site: http://www.virginatlantic.com/ ------- Profile: International Entertainment