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International Entertainment News

Thursday, November 18, 2004

SIRIUS Satellite Radio is the Hot Gift for the Holiday Season

SIRIUS Satellite Radio is the Hot Gift for the Holiday Season NEW YORK, Nov. 18 /PRNewswire/ -- Seasons Greetings! With the holiday season just around the corner, the pressure is on to find the perfect gift for everyone in the family. We all know someone who claims to be the world's biggest sports fan; he or she watches SportsCenter daily, has a lifetime subscription to Sports Illustrated, and owns a home and away jersey of their favorite team. (Photo: http://www.newscom.com/cgi-bin/prnh/20041118/NYFNSR22) A true sports fan should also have SIRIUS Satellite Radio, because only SIRIUS is the Official Satellite Radio Partner of the NFL, and brings the entire NFL to subscribers nationwide each weekend. SIRIUS also broadcasts the NBA, NHL and sports from 26 of the nation's leading colleges, including Notre Dame, University of Texas, University of Michigan, UCLA and many more. The new SIRIUS Sportster Plug & Play radio is the perfect gift this holiday season for the sports fan. Played in your car, home or office (or through a great boombox option), Sportster is the world's first satellite radio with specialized features for the sports enthusiast: * It prompts you when your favorite NFL or other sports teams are playing on SIRIUS. * It conveniently lists all of the play-by-play games and scores broadcast on SIRIUS by league, and you can easily access these play-by-play games in "My Game Zone." * Sportster allows you to hear all of SIRIUS' 120 channels for the low price of $99.99, plus a monthly subscription of $12.95, with discounts for up-front payments of a year or more. Sportster is available at Best Buy, Circuit City, Crutchfield, Tweeter, Good Guys, Car Toys and thousands of other retail locations across the country. In addition to its 55 world-class sports, news, talk and information channels, SIRIUS features 65 channels of 100% commercial-free music with digital quality sound. SIRIUS programming includes: * Multi-platinum recording artist Eminem, Shady Records and Interscope Records have created Shade 45, a cutting-edge hip-hop music and lifestyle channel exclusively for SIRIUS. * Skateboard champion Tony Hawk, Viva La Bam star Bam Margera, Olympic beach volleyball Gold Medalist Kerri Walsh and surfer extraordinaire Kelly Slater all host shows on SIRIUS Faction, the innovative music channel created especially for action sports enthusiasts. Six-time Tour de France winner Lance Armstrong will join the SIRIUS Faction lineup soon. * The SIRIUS Underground Garage channel -- produced by E Street Band member Little Steven van Zandt -- is where you can hear the coolest rock 'n' roll records ever made. * National radio host Howard Stern will join the SIRIUS lineup in January 2006. Make sure the new SIRIUS Sportster is on your family's holiday shopping list! About SIRIUS SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL. SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Brix Labs, Clarion, Delphi, Eclipse, Jensen, JVC, Kenwood, Sanyo and XACT Communications and can be purchased at major retailers including Advance Auto Parts, Audio Express, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Office Depot, Sears, Tweeter, Ultimate Electronics and Wal-Mart, along with RadioShack and DISH Network outlets. SIRIUS is also available at heavy truck dealers and truck stops nationwide. SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. SIRIUS is also available as a factory option on select Freightliner, Kenworth and Peterbilt Class 8 trucks. Also, Hertz currently offers SIRIUS in over 30 vehicle models at 53 major locations around the country. In addition, the Penske companies -- Penske Auto Group and United Auto Group -- are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships. In addition, some of the best names in boating and recreational vehicles offer SIRIUS including Carver, Formula, Four Winns, Glastron, Godfrey, Hydra Sports, Larson, Lowe, Mastercraft, Monterrey, Ranger, Regal, Sea Ray, Skier's Choice and Wellcraft, as well as RV and coach builders Winnebago, Fleetwood, American Coach, Starcraft and Alfa Leisure. Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041118/NYFNSR22 AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: SIRIUS Satellite Radio CONTACT: Katie Beck of Zeno Group, +1-310-566-3989, katie.beck@zenogroup.com, for SIRIUS Satellite Radio Web site: http://www.sirius.com/ ------- Profile: International Entertainment

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