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International Entertainment News

Thursday, November 18, 2004

Manchester United Video Is on the Cardz

Manchester United Video Is on the Cardz Football stickers get memory upgrade LONDON, Nov. 18 /PRNewswire/ -- Serious, the leading digital publisher of CD & DVD Cardz, is launching its officially licensed 2005 Manchester United DVD Card Collection today. This initial release features six trading card-shaped DVDs of players; Ruud Van Nistelrooy, Cristiano Ronaldo, Louis Saha, Roy Keane, Paul Scholes and Ryan Giggs. Future cardz to be released in the New Year will include: Wayne Rooney, Alan Smith, Gary Neville and Rio Ferdinand. This collection is the first ever DVD Card release and will unite football fans with the latest in multimedia technology, bridging the gap between traditional football stickers and the contemporary video gaming industry. The cardz work in PlayStation 2 and X-box consoles, as well as standard DVD players and DVD-ROM drives. Each one is packed with 570 MB of interactive match video, superb photography, player stats, bios, music, trivia and strategy games. "These DVD Cardz are truly representative of Manchester United's vision and cutting edge reputation in our brand development," said Vange Kourentis, Marketing Manager, Manchester United Plc, "and we are anticipating that they will have huge appeal to the contemporary fan who is serious about football and cool technology." "Manchester United is a global brand, with a proactive and loyal fan base," commented David Brown, President of Serious. "These cardz provide real value, with their in-depth video of star players, as well as their collectible appeal." Each card has a RRP of only 2.99 pounds Sterling and they are available at all good UK newsagents, and online at http://www.serious.com/ Headquartered in New York with offices in London and Singapore, Serious is a worldwide publisher of interactive DVD and CD Cardz, as well as its own label blank media. Serious was the winner of the CD-ROM/DVD-ROM category of the LACP 2004 Spotlight awards, with a CD Card commissioned by U.S. sports channel, ESPN. In addition to their current partners at the NFL, NBA, UEFA and Manchester United, Serious has produced CD Cardz for some of Hollywood's hottest titles, including The Lord of the Rings, Spider-Man, Men in Black 2, The Matrix - Reloaded, Spy Kids 3, and Buffy the Vampire Slayer. Serious Cardz are available at all good newsagents and online at http://www.serious.com/ Source: Serious CONTACT: U.S. - Kathy Heslop, +1-212-696-5585, kathy@serioususa.com, or UK - Beki Anderson, +44-207-101-7260, beki@seriouseurope.com, both of Serious Web site: http://www.serioususa.com/ ------- Profile: International Entertainment

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