Johns Hopkins Medicine Sets 'Imagine' Campaign

Johns Hopkins Medicine Sets 'Imagine' Campaign Eisner Communications Creates 'Awareness' Ads to Run in New York, Baltimore; Events Also Scheduled BALTIMORE, Nov. 18 /PRNewswire/ -- Johns Hopkins Medicine will launch a six-month multimedia advertising and public relations campaign in New York on Nov. 28. Designed to present the historic and celebrated institution as distinctively poised to make many of the next great advances in medical science and practice, and to bring them rapidly to patients, the campaign also will be seen in Baltimore, starting in January. Created in conjunction with Eisner Communications, and aimed substantially at opinion leaders, ads in New York will run on CBS's Face The Nation, CBS News' Sunday Morning with Charles Osgood, and NBC's Meet The Press. The campaign also will be a sponsor of PBS evening programming and run ads in Forbes and The New York Times Magazine. "This campaign is an admittedly unusual endeavor for us, but these are unusual times," says Edward D. Miller, M.D., Dean and CEO of Johns Hopkins Medicine (JHM). "There is so much 'noise' in the marketplace about research and clinical advances that what's distinctive about Hopkins is often unclear or unrecognized. This effort, at a special moment in time, is a way to communicate directly with patients who need us and with those who want to help us to bring advances already in the pipeline to patients more quickly." The core of the campaign comprises television and magazine ads asking readers and viewers to imagine the life-enhancing possibilities of research at Hopkins and to find out more about its search for knowledge, rebuilding plans, clinical services and philanthropic opportunities. For the full release, please visit: http://www.hopkinsmedicine.org/Press_releases/2004/11_18_04.html For further information at Eisner, contact Abe Novick at 410-843-3048 or anovick@eisnercommunications.com. At Hopkins, contact Joann Rodgers or Gary Stephenson at 410-955-6680 or jrodgers@jhmi.edu and gstephenson@jhmi.edu. To learn more about Hopkins' history and its contributions to medical science, visit JHM's Web site at http://www.hopkinsmedicine.org/. To visit the Imagine Campaign Web site, go to http://www.johnshopkins.org/ after Nov. 26. To learn more about Eisner Communications, go to http://www.eisner-communications.com/. Source: Johns Hopkins Medicine CONTACT: Abe Novick, Eisner Communications, +1-410-843-3048 or anovick@eisnercommunications.com; or Joann Rodgers or Gary Stephenson, Johns Hopkins Medicine, +1-410-955-6680, or jrodgers@jhmi.edu and gstephenson@jhmi.edu Web site: http://www.eisner-communications.com/ Web site: http://www.hopkinsmedicine.org/ ------- Profile: International Entertainment