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International Entertainment News

Tuesday, July 19, 2016

Safe Keeping Under the Mattress as Investors Back Eve Sleep

Safe Keeping Under the Mattress as Investors Back Eve Sleep

LONDON, July 19, 2016 /PRNewswire/ --

British start-up eve Sleep, the online premium mattress retailer, has secured a
"transformational" boost of GBP6.9m, taking its funding to GBP10m as it forecasts turnover
in excess of GBP17m in 2016.

(Photo: )

Launched by entrepreneurs Jas Bagniewski, Kuba Wieczorek, Felix Lobkowicz and James
Fryer in February 2015, eve Sleep, has attracted big name investors, Octopus Ventures and
DN Capital, who are backing the business for the third time.

To close the first half of the company's Series B funding round, Channel 4 the British
public-service television broadcaster, has also invested to enable the enterprising
startup to enter the realm of television advertising for the first time, driving awareness
and engagement with potential customers across the UK.

eve Sleep is the latest investment from Channel 4's Commercial Growth Fund that
launched in June 2015. The initiative offers high growth companies not currently
advertising on television in the UK, the opportunity to build their business through
advertising on Channel 4, by exchanging equity stakes or striking revenue share

Jas Bagniewski, CEO and co-founder of eve Sleep said:

"Since launching in February 2015, business has been incredible as consumers and
investors embrace and continue to back our brand as much as we do. We are seeing 25%
growth month-on-month, which has been fueled by word of mouth about the quality of our
product and our truly "customer first" approach which includes 3-day delivery and a
100-night sleep trial.

"We are delighted to welcome Channel 4 to our investment portfolio. Their backing,
alongside Octopus Ventures and DN Capital, is proving transformational for eve Sleep and
will allow us to continue our ambitious expansion plans both around across the UK and

Vinay Solanki, Head of Channel 4's Commercial Growth Fund, said: "eve Sleep is an
exciting business partner for our Commercial Growth Fund as it seeks to disrupt a
traditional "try-before-you-buy" retail industry through its innovative digital led
model.  Since launching last year, their impressive growth illustrates their outstanding
execution so far and evidences a clear gap in the market. 

"Our investment in eve Sleep's first ever TV ad campaign will support them in
accessing the powerful medium of TV advertising to help consolidate eve Sleep's brand
position in this rapidly emerging segment." 

For further information on eve Sleep visit


eve Sleep

CONTACT: Aisling Dinsmore +44(0)207-845-7800;

Profile: intent


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