DAVIDOFF Cool Water Engages Consumers in Conservation With a Film Featuring Scott Eastwood

DAVIDOFF Cool Water Engages Consumers in Conservation With a Film Featuring Scott Eastwood

PARIS, July 1, 2016 /PRNewswire/ --



TAKE ACTION, PROTECT THE OCEAN 



The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading
the way to help protect the ocean. This summer, the brand is releasing a new film
featuring its ambassador Scott Eastwood. The message of the film is a call to action to
safeguard one of the world's most precious natural resources - but also one of its most
endangered. The film is an extension of DAVIDOFF Cool Water's long-standing Love the Ocean
campaign in support of the National Geographic Society's Pristine Seas project, which aims
to protect 10% of the world's ocean by 2020.



To view the Multimedia News Release, please click:



http://www.multivu.com/players/uk/7872451-take-action-protect-ocean-davidoff



THE POWER TO CHANGE 



The new film, which will be released on July 1, 2016, and screened across a wide range
of digital platforms, steps up the Love the Ocean initiative with an individual call to
action. The film's aim is to convince each and every one of us that we can make a
difference. "As individuals, we have more power to change the world than we think," says
Scott Eastwood, who - having been born in California and raised in Hawaii - feels a
special connection to the ocean.



Shot near the actor's home in San Diego, the DAVIDOFF Cool Water film highlights Scott
Eastwood's concern for ocean conservation and his commitment to fighting water pollution
issues. It also features a beach clean-up organized in partnership with the National
Geographic Society and the Surfrider Foundation. Given that 80 percent of pollution in the
marine environment comes from land and that by 2050 current estimates indicate that the
ocean will contain more plastic than fish when measured by weight, beach clean-ups are one
way - along with simple lifestyle changes - that individuals can take action. According to
Shah Selbe, National Geographic Explorer: "Even a single person can make a massive amount
of difference when it comes to ocean conservation."



FROM THE INDIVIDUAL TO THE GLOBAL 



By extending its Love the Ocean initiative with an individual call to action, DAVIDOFF
Cool Water aims to complement the impressive progress being achieved on a global scale by
the National Geographic Society's Pristine Seas project. Since 2012, DAVIDOFF Cool Water
has supported 14 Pristine Seas expeditions, which informed the establishment of five
marine protected areas, totalling 1,713,518 square kilometres or 2.18% of the world's
ocean.



The inspiring message of the film is that we all have a part to play - which is why,
throughout summer 2016, DAVIDOFF Cool Water will be promoting beach clean-ups in key
countries, encouraging individuals, wherever they may be, to demonstrate their love for
the ocean and to contribute to change. As Scott Eastwood says at the end of the film: "It
starts with one - one hour of your time, one day, one piece of trash."



ABOUT THE LOVE THE OCEAN INITIATIVE 



DAVIDOFF Cool Water has a long-standing partnership with the National Geographic
Society's Pristine Seas project
[http://ocean.nationalgeographic.com/ocean/explore/pristine-seas ] - which involves
scientific expeditions to explore and document fragile marine environments across the
globe. Every year, DAVIDOFF Cool Water mobilizes its millions of loyal users worldwide
around the Love the Ocean initiative, with the commitment that each bottle of DAVIDOFF
Cool Water sold will help protect 10,000 square metres (more than 100,000 square feet) of
ocean.



Visit love-the-ocean.com [http://love-the-ocean.com ] to learn more.



THE OCEAN: VITAL STATISTICS 



- 71% of the globe is covered by ocean



- 50%+ of the oxygen we breathe is produced by the ocean



- 350 million jobs globally are linked to the ocean



- 90% of the world's fisheries are overexploited or fully fished



- 47% of edible seafood is wasted each year in the United States alone



THE FIVE MARINE PROTECTED AREAS 



- Gabon (Gabon Marine Protected Area Network) - 46,000 square kilometers



- Palau (Palau National Marine Sanctuary) - 500,000 square kilometers



- Pitcairn (Pitcairn Islands Marine Reserve) - 830,000 square kilometers



- Galapagos (Galapagos Marine Reserve) - 40,000 square kilometers



- Desventuradas Islands / Chile (Nazca-Desventuradas Marine Park) - 297,518 square
kilometers



About Coty Inc. 



Coty is a leading global beauty company with net revenues of $4.6 billion for the
fiscal year ending June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty
company with a portfolio of well-known fragrances, color cosmetics and skin and body care
products sold in over 130 countries and territories. Coty's product offerings include such
global brands as adidas, Calvin Klein, Chloe, DAVIDOFF, Marc Jacobs, OPI, philosophy,
Playboy, Rimmel and Sally Hansen.



Contact:



Mercedes Cano 
mercedes_cano@cotyinc.com
Domitille de Laguierce
domitille_delaguierce@cotyinc.com



(Photo:
http://photos.prnewswire.com/prnh/20160630/385383 )








Photo:
http://photos.prnewswire.com/prnh/20160630/385383




Video:
http://www.multivu.com/players/uk/7872451-take-action-protect-ocean-davidoff


Photo:http://photos.prnewswire.com/prnh/20160630/385383
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160630/385383
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/uk/7872451-take-action-protect-ocean-davidoff
Coty Inc.

CONTACT: +33(0)1-83-42-33-54


-------
Profile: intent