Colgate® Optic White® Launches Retail Contest for Music Fans to See Sin Bandera Perform Live at the Latin GRAMMY® Acoustic Session in Los Angeles

Colgate® Optic White® Launches Retail Contest for Music Fans to See Sin Bandera Perform Live at the Latin GRAMMY® Acoustic Session in Los Angeles

Leading whitening oral care brand partners with The Latin Recording Academy® for the second consecutive year to bring Latinos closer to their favorite music stars

NEW YORK, July 18, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Colgate® Optic White® invites music fans to smile for a chance to win tickets to the 2016 Latin GRAMMY® Acoustic Session in Los Angeles on Wednesday, September 21 to see headliner and two-time Latin GRAMMY winning pop duo Sin Bandera, and show opener, the talented Mexican singer Carlos Rivera. From July 18 through September 11, Los Angeles residents can enter for their chance to win tickets to the exclusive event at The Theatre at Ace Hotel in downtown L.A., by visiting local retail stores, or online at www.OpticWhiteStyle.com. Official rules can be found at here.

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Colgate Optic White has once again renewed its partnership with The Latin Recording Academy® to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY® Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.

"In 2015 we brought smiles to music fans with performances by Natalia LaFourcade and Julieta Venegas; this year's performances by Sin Bandera and Carlos Rivera are guaranteed to make a lasting impression that will bring a smile to the face of everyone in the theatre," said Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. "It doesn't matter the genre; music is an integral part of Hispanic culture and triggers smiles in everyone who hears it; we are thrilled to be part of this unique music event to celebrate Latin culture."

Kika Rocha, part of Colgate Optic White's Designer Smile Squad, will be at this exclusive show giving fans an inside look at this invite-only event on her social channels (@KikaRochaModa on Twitter and @KikaRocha_on Instagram). Fans are also invited to follow Daniela Ramirez, part of the Designer Smile Squad, (@NanysKlozet on Instagram) and former Latin GRAMMY nominee and Optic White spokesperson Leslie Grace (@LeslieGrace on Twitter and Instagram).

The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today's most talented Latin musicians. For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.

To get live updates from the Latin GRAMMY Acoustic Sessions and see all of the #SonrisaBrillante looks and brilliant smiles, follow @SonrisaColgate on Twitter.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures(TM), please visit colgatebsbf.com.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation(TM). For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook, Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.

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SOURCE Colgate

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Colgate

CONTACT: Citlalic Peralta, 212-798-9526, Citlalic.Peralta@CohnWolfe.com

Web Site: http://www.opticwhitestyle.com


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