Songwriting Duo Marian Hill Visits Miller Lite Beer Hall At Governor's Ball Music Festival

Songwriting Duo Marian Hill Visits Miller Lite Beer Hall At Governor's Ball Music Festival

The interactive fan experience was created exclusively by MAC Presents

NEW YORK, June 5, 2016 /PRNewswire/ --


WHAT: On Saturday June 4th, songwriting duo
Marian Hill celebrated with fans and
games at the Miller Lite Beer Hall
following their performance at Governor's
Ball music festival in New York City. The
dynamic duo from Philadelphia, who
recently debuted their new single
"Mistaken" spent time with fans in the
360-degree photo booth and played games
including Miller Lite branded shuffle
board. The Miller Lite Beer Hall was
created by music experiential and
sponsorship agency MAC Presents. Other
highlights included temporary tattoos
designed with the lineup for each day of
the festival. Skee Ball, Pac Man, shuffle
board, ping pong, vintage polaroid's
taken by photographer Jean Andre, and
special fan giveaways including Miller
Lite-branded charging stations, koozies
and t-shirts.




The Miller Lite Beer Hall was reimagined
for today's time but harkening back to
Miller's start in Milwaukee in 1855. MAC
Presents worked to recreate a modernized
beer hall feel with wooden fixtures, beer
barrels, gun-metal enclosures and
benches that were updated with built-in
charging stations. Additionally, the beer
hall doubles as a mini game hall, with
throwback games and activities branded
with Miller Lite artwork created
exclusively for the Governor's Ball
activation.




Fans can enjoy the Miller Lite Beer Hall
exclusively at Governors Ball beginning
Friday, June 3rd continuing through
Sunday, June 5th.


WHEN: Saturday, June 4, 2016


WHERE: Governor's Ball

Randalls Island Park

New York, New York


https://photos.prnewswire.com/prnvar/20160605/375583



ABOUT MAC PRESENTS:
For the past twelve years, MAC Presents has been the leading connector of bands, brands and fans, creating award-winning partnerships, events and experiences for brands including Delta, Bud Light, Citi, Microsoft, Southwest, YouTube, Nielsen, Miller, AT&T, Samsung and others. A sponsorship and experiential agency with music at its core, MAC Presents focuses on custom event creation, brand strategy and fully integrated social media and branded content. MAC Presents has received numerous awards and accolades including Event Marketer's "It List" (2014 & 2015), Event Marketer's Silver Ex Award for Citi/The Rolling Stones (2014) and a Gold Ex Award for Billboard Music Awards/Citi/John Legend (2015). MAC received Silver CLIO Awards for Citi/ The Rolling Stones and Citi/Sound City Players/ Foo Fighters/ SXSW integrated campaigns (2014). MAC is a five-time recipient (and 10-time nominee) of the Billboard Concert Marketing & Promotion Award- including back to back wins for Southwest Airlines/Imagine Dragons (2015) and Citi/Billy Joel/MSG (2014). The MIDEM Marketing Competition, Shorty Awards, BizBash, Event Technology Awards and Mobile Marketing Awards have also recognized MAC programs in the last three years.

Photo - http://photos.prnewswire.com/prnh/20160605/375583

SOURCE MAC Presents

Photo:https://photos.prnewswire.com/prnh/20160605/375583
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160605/375583
http://photoarchive.ap.org/
MAC Presents

CONTACT: Jessica Sciacchitano, Rogers & Cowan, jsciacchitano@rogersandcowan.com


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