MAKE UP FOR EVER, ICONA POP & COLBY SMITH Set the Stage to Reveal Artist Rouge Lipsticks

MAKE UP FOR EVER, ICONA POP & COLBY SMITH Set the Stage to Reveal Artist Rouge Lipsticks

PARIS, June 21, 2016 /PRNewswire/ --



A UNIQUE CO-CREATION OF ARTISTIC AND EXUBERANT CONTENT BETWEEN THE WORLD OF MAKEUP AND


MUSIC



#myArtistRouge @makeupforeverofficial @iconapop @colbymakeup



Driven by a shared passion for the stage, MAKE UP FOR EVER, chart topping Swedish duo
ICONA POP and celebrity makeup artist COLBY SMITH bring together the world of makeup and
music to reveal the new ARTIST ROUGE campaign. Combining the artists' vision and the
brand's expertise, MAKE UP FOR EVER and ICONA POP co-create an exclusive and exuberant
video content for the hit "Emergency" highlighting the transformative power of ARTIST
ROUGE lipsticks.                                    



Discover the music video here: https://youtu.be/Z5d7VsvLoj0



To view the Multimedia News Release, please click:



http://www.multivu.com/players/uk/7857451-make-up-for-ever-icona-pop-colby-smith



"Makeup is so important for us when we are on stage, to do something fun for people.
You can become a superwoman with just some blush and a black lipstick. We express
ourselves through music-but also through how we dress and how we wear our makeup. MAKE UP
FOR EVER is perfect for us because it's edgy and cool-plus there are so many different
colors to play with!" - ICONA POP  



Resisting the extreme conditions of live performances and reflecting their exuberant
personalities, ARTIST ROUGE is an essential tool for ICONA POP. The Swedish group ICONA
POP, formed by Caroline Hjelt and Aino Jawo, takes its inspiration from electro house,
punk and indie pop music. The two singers, who shot to international stardom with their 3x
RIAA certified platinum hit "I Love It" ft. Charli XCX, and opened for Katy Perry, Miley
Cyrus and One Direction on their respective tours. Returning to the center stage with
their 2015 single "Emergency", the duo joins forces with MAKE UP FOR EVER in all their
artistic creations and stage performances, in collaboration with the band's makeup artist
COLBY SMITH.



"It's a brand that celebrates artistry, creativity and bold self-expression, and this
unique partnership between ICONA POP, myself and the Artist Rouge collection truly brings
those to life." - COLBY SMITH, ICONA POP's Makeup Artist  



Featuring 46 intense colors - 31 cream shades and 15 matte shades, ARTIST ROUGE
LIPSTICKS offer a spectacular wear and an outstanding comfort. MAKE UP FOR EVER is
releasing two limited-edition lipsticks featuring ICONA POP's signature. Caroline chose a
velvety matte deep red (#M401), while Aino chose a creamy, dark blue (#C603).



(Photo:
http://photos.prnewswire.com/prnh/20160620/381056 )








Photo:
http://photos.prnewswire.com/prnh/20160620/381056




Video:
http://www.multivu.com/players/uk/7857451-make-up-for-ever-icona-pop-colby-smith


Photo:http://photos.prnewswire.com/prnh/20160620/381056
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160620/381056
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/uk/7857451-make-up-for-ever-icona-pop-colby-smith
MAKE UP FOR EVER

CONTACT: International Press Contact: Alix Girard, girarda@makeupforever.fr, +33-640373264


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Profile: intent