LeEco Invests Rs 200 Million to Refine the Music Industry by Introducing CDLA Standard in India

LeEco Invests Rs 200 Million to Refine the Music Industry by Introducing CDLA Standard in India

BANGALORE, June 27, 2016 /PRNewswire/ --



LeEco, the global Internet and technology conglomerate has been at the forefront of
various innovations that are shaping the future and changing the technology world. This
time, with its second generation Superphones Le 2 and Le Max2 launched recently in the
Indian market, LeEco is leading a revolution in the audio technology space with an
investment of Rs 200 million in popularizing the pioneering CDLA standard. Patented by
LeEco, Continual Digital Lossless Audio or CDLA is the world's first technology that is
all set to redefine the smartphone audio technology world with a revolutionary music
experience.



To catalyze this CDLA audio technology adoption, LeEco has made a handsome investment
of Rs 200 million. In the first flash sale of its Superphones Le 2 and Le Max2 scheduled
for June 28, the Internet technology conglomerate will be giving away a free CDLA earphone
worth (price here [http://www.lemall.com/in/product/le2/cdla.html ]) to all Le 2 and Le
Max2 buyers.



This new technology breakthrough corresponds perfectly to the current trend where
users are continually consuming audio-video content on-the-go, demanding a comprehensive
and seamless experience. It is also in line with the company's commitment of providing
users an enhanced audio experience on their Superphones, Le 2 and Le Max2. Also, the CDLA
headphone which is the world's first, is the perfect accompaniment for users to make the
most of LeEco's Membership Program that comes bundled with the two Superphones.



As part of LeEco's partnerships with, Eros Now and YuppTV and Hungama Music, Le 2 and
Le Max2 users have an access to a content library of 2000+ movies and 3000+ hours of
curated shows, 150+ live TV channels and very soon to 1.9 million songs with lossless
audio. The Superphones with a one-year LeEco Supertainment program will allow users to
enjoy:



- 5TB clouds drive space



- 50+ Big Ticket International Live Concerts, exclusive live streaming of major
entertainment events and music concerts worldwide



- 7500+ hours of world class entertainment. LeEco will also give users a chance to
tune into these top International live concerts - live and offline - in Lossless Audio. 



All these and more that users will get as part of the membership program, surely make
for an irresistible deal for users.



Additionally, with the new CDLA music standard, spearheaded by Le 2 and Le Max2, LeEco
is all set to create new standards in the audio industry. LeEco is the only player
globally and in India to have replaced the 3.5mm headphone port with the world's first
lossless audio Type-C interface, leading an audio revolution that has otherwise remained
stagnant for decades. LeEco has made significant investments in R&D for providing
next-generation tools and solutions that offer a better user experience for its users.
Most phones use a 3.5 mm audio jack, they employ the Hi-Fi digital-audio reproduction,
which result in a loss of sound. CDLA will also put an end to the isolation due to poor
transport medium and chaotic sound field and greatly reduces the cost for the user to
enjoy high quality music.



Along with the pioneering CDLA technology, both Le 2 and Le Max2 come packed with
powerful features and cutting-edge design because of which the Superphones have already
made a mark for themselves in the industry. Powered by Qualcomm(R) SnapdragonTM 820
processor Le Max2, comes with a 5.7-inch display and runs at a resolution of 2560cross1440
pixels. Flaunting its metal unibody design, it comes packed with a 21MP primary camera
which features OIS for blur-free photos and advanced PDAF technology for ultra-fast
focusing alongside a Dual-LED (Dual Tone) flash. The Le Max2 also carries an 8MP front
camera for selfie lovers.



Le 2 is backed by Qualcomm (R) SnapdragonTM 652 processor and offers a 5.5-inch full
HD display, making it a delight for users. It packs 3GB of RAM and 32GB of onboard storage
and comes equipped with a 16MP rear camera and 8MP front camera.



It is fair to say that both the Superphones promise to deliver great performance with
their powerful processer, fantastic display, world's first 'revolutionary' CDLA standard
and content ecosystem.



The much-awaited first flash sale of Le 2 and Le Max2 is scheduled for June 28th,
registrations for which are underway on LeMall and Flipkart. Flash sale for Le 2 will
commence tomorrow (June 28) at 12 noon, registrations for which will close tomorrow at 11
AM. For Le Max2, registrations are open until 1PM tomorrow and this will be followed by
its flash sale at 2PM. The clock is ticking and you haven't registered yet, here's your
last chance.



About LeEco: 



LeEco, formerly known as Letv, is a global pioneering internet and technology company
with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.



With 'Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing'as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart devices
or accessories and large-screen applications, to e-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.



Registration pages 



LeMall 



http://in.lemall.com/in/campaigns/Le20620.html?cps_id=SMFB_le2_20160617_FB



Flipkart 



http://www.flipkart.com/leeco-le-2/p/itmejeucxaxmnk8k?pid=MOBEJEUCS2Z4N2E2




 
Media Contact: 
Nitin Kinger 
nitinkinger@le.co  
+91-9769988304 
LeEco India 


 



Le Ecosystem Technology India Pvt. Ltd.


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