Apple Corps And Cirque Du Soleil® Partner For Evocative New Music Video For "While My Guitar Gently Weeps" (LOVE Version)

Apple Corps And Cirque Du Soleil® Partner For Evocative New Music Video For "While My Guitar Gently Weeps" (LOVE Version)

Tender Video Highlights New Creative Elements from The Beatles(TM) LOVE(TM) by Cirque du Soleil®, Celebrating 10th Anniversary at The Mirage Las Vegas

The Beatles Achieve One Billion Streams Within Six Months of Global Streaming Launch

LONDON and LAS VEGAS, June 29, 2016 /PRNewswire/ -- The Beatles' Apple Corps Ltd. has partnered with Cirque du Soleil to produce a new music video, premiering today exclusively on Vevo, for "While My Guitar Gently Weeps" (LOVE Version). This evocative video represents the re-staging of George Harrison's iconic Beatles song especially for the 10(th) anniversary of The Beatles LOVE by Cirque du Soleil at The Mirage Hotel & Casino in Las Vegas. Today's video launch is accompanied by the landmark news that songs by The Beatles have been streamed more than one billion times within the six months since the band's launch on streaming services worldwide.

https://photos.prnewswire.com/prnvar/20160628/384650

Directed by Dandypunk, André Kasten and Leah Moyer, the video highlights new artistic and performance elements from the song's LOVE show presentation. Throughout the video, Dandypunk's hand-drawn illustrations connect LOVE's performer, Eira Glover, with projected imagery in a series of ethereal settings. All effects were created using projection mapping and captured live, in-camera. No post production CGI was used.

The video honors the memory of Sir George Martin, The Beatles producer, and of George Harrison himself. Martin's "While My Guitar Gently Weeps" (LOVE Version) string arrangement and recording session at Air Studios in 2006 were his final pieces of work in a legendary career that spanned more than five decades.

Watch the new music video for "While My Guitar Gently Weeps" (LOVE Version) on Vevo HERE.

"While My Guitar Gently Weeps" (LOVE Version) is featured on The Beatles' multi GRAMMY Award® winning LOVE album, the audio companion to The Beatles LOVE by Cirque du Soleil, which opened on June 30, 2006. To create the show's lush soundscape, producers Sir George Martin and Giles Martin worked at Abbey Road Studios with the entire archive of Beatles master recordings.

A truly innovative and unique production, The Beatles LOVE by Cirque du Soleil has received huge critical acclaim and is evolved for its 10(th) anniversary to present a more dynamic theatrical experience. New acts, costumes, choreography, audio visual technology and remixed music have made the experience of the LOVE show more immersive and exciting than ever. Since LOVE's debut, more than 4,500 performances have been staged for a cumulative audience approaching eight million people. LOVE will stage a special 10(th) anniversary celebration performance on Thursday, July 14.

The Beatles debuted for streaming on December 24, 2015 with the band's 13 U.K. studio albums and Past Masters (Volumes 1 & 2), The Beatles 1962-1966, The Beatles 1967-1970, and The Beatles 1. The Beatles' Anthology, Volumes 1-3 music collections and LOVE album followed on April 4 and June 17, respectively.

thebeatles.com

"While My Guitar Gently Weeps" (LOVE Version) - music video credits
Video Directors - Dandypunk, André Kasten, Leah Moyer
Video Producers - Yves Aucoin, Jonathan Clyde, Leu Strope
Audio Producers - George Martin and Giles Martin
Projection Design and Choreography - Dandypunk, André Kasten, Leah Moyer
Production Company - The Cirque Apple Creation Partnership
Shoot Locations - The LOVE Theatre at The Mirage Hotel & Casino; Downtown Project Wheelhouse; Girl Scouts of Southern Nevada Camp Foxtail; Floyd Lamb Nevada State Park
String arrangement - George Martin
Songwriter - George Harrison

A broadcast quality EPK with interview B-roll and clips from the "While My Guitar Gently Weeps" music video is available for download:
lovepress.thebeatles.com
Username: lovepress
Password: gniknus16

Stream or embed the EPK from The Beatles' YouTube channel HERE.

Photo - http://photos.prnewswire.com/prnh/20160628/384650



SOURCE Apple Corps Ltd./Cirque du Soleil

Photo:https://photos.prnewswire.com/prnh/20160628/384650
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160628/384650
http://photoarchive.ap.org/
Apple Corps Ltd./Cirque du Soleil

CONTACT: For The Beatles LOVE by Cirque du Soleil: Ann Paladie, Cirque du Soleil, ann.paladie@cirquedusoleil.com, (702) 352-0226, Kate Whiteley, Kirvin Doak Communications, kwhiteley@kirvindoak.com, (702) 737-3100; For Apple Corps Ltd.: U.S.: Jennifer Ballantyne - Universal Music Enterprises (UMe), (310) 865-2350, jennifer.ballantyne@umusic.com; U.K.: Moira Bellas - MBC PR, 0 20 7449 4331, moira@mbcpr.com

Web Site: http://www.cirquedusoleil.com


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