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International Entertainment News

Thursday, June 02, 2016

AMC Selects DEG as Email Marketing Agency

AMC Selects DEG as Email Marketing Agency

OVERLAND PARK, Kan., June 2, 2016 /PRNewswire/ -- AMC Theatres has selected DEG, a full-service digital marketing agency, as its email marketing partner, with DEG providing relationship marketing services for the entertainment brand. DEG will work to better connect and engage AMC's guests through campaign execution, strategy, and analytics of AMC's email marketing program, as well as provide a creative refresh of AMC's one-to-one messaging and develop content across its digital marketing channels.

"AMC has created an unparalleled movie-going experience for its guests, and through the intelligent application of creative, data, and technology, DEG will extend that experience to the guests wherever they may be," said Jeff Eden, Chief Revenue Officer at DEG. "We are excited to partner with such an iconic company that shares our innovative spirit and relentless focus on providing the most engaging guest experience."

DEG will leverage Salesforce Marketing Cloud, in addition to its industry-leading strategy, data, and creative experts, to manage and execute AMC's targeted marketing messages. One of the largest Salesforce Marketing Cloud partners in the country, DEG works with national and global brands to reach customers in the moment.

"DEG will be a key strategic partner helping us to engage our guests in personalized and compelling ways," said Julius Lai, vice president, Guest Engagement at AMC Theatres. "Our focus will be attention-grabbing, entertaining communications that highlight the amazing AMC experience and reinforce how much people love coming out to the movies."

About AMC Theatres
AMC is the guest experience leader with 385 locations and 5,380 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country's top markets, including No. 1 market share in the top three markets (NY, LA, Chicago).

About DEG
DEG is a full-service digital agency purpose-built to help clients master the moment with relevant and data-driven marketing, commerce, and collaboration solutions. The agency applies the creative application of technology to offer an unparalleled understanding of its clients' customers. Named one of Inc. Magazine's "25 Companies Changing the World," DEG serves flagship brands, including Purina, Timberland, Crocs, Hallmark, and AEG. DEG can be found online at



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