Ally-sponsored Television Vignettes for DPTV Win Michigan EMMY®

Ally-sponsored Television Vignettes for DPTV Win Michigan EMMY®

Videos highlight financial literacy and money concepts for children





DETROIT, June 20, 2016 /PRNewswire/ -- Ally announced today that the Get Smart with Your Money series of short television vignettes that it launched with Detroit Public Television (DPTV), which focused on money concepts for kids, won a Michigan EMMY® award. The vignettes launched in December 2015 and will continue to air on local WTVS Channel 56 throughout 2016.

The content for the vignettes is based on Ally's Wallet Wise program, a free financial education initiative that teaches consumers the basics of budgeting, credit, banking and investing, and auto finance through in-person sessions and online sessions.

Each of the videos focuses on a basic money skill or concept for DPTV's young audience. For example, one video gives viewers ideas of chores they might do around the house to earn an allowance, while another highlights a child bringing lunch to school instead of buying lunch in order to save money.

The new vignettes, titled "My Two Cents: Learn to Earn", "My Two Centers: Money Tree", "The Power of Money: Assemble", "The Power of Money: Kid Calculator" and "The Power of Money: The Spendthrift", can be viewed here.

"We are extremely proud that this series has been recognized with a Michigan EMMY®," said Gina Proia, chief communications officer and head of citizenship efforts at Ally. "We believe that teaching children about money at an early age helps them to build good habits for the future, and we are pleased that our relationship with DPTV provides a platform to help advance education for young people in this area."

Created by the Michigan chapter of the National Academy of Television Arts and Sciences (NATAS), the Michigan EMMY® represents the most experienced and talented television professionals from all disciplines of the industry and from all of Michigan's 11 television markets. Winners were announced at the 38th EMMY® Gala on June 18, 2016 at the MotorCity Casino Sound Board Theater in Detroit.

This is the second series of financial education vignettes that DPTV produced with Ally's support. The first series debuted in 2012 and was nominated for a Michigan EMMY® in the Community/Public Service (PSA) category.

About Detroit Public Television

Detroit Public Television (DPTV) is the non-commercial, viewer-supported PBS-member station watched by more than 1.5 million people in Detroit and Southeast Michigan and another 1.2 million people throughout Canada. DPTV also manages WRCJ 90.9 FM, Detroit's classical and jazz radio station, in collaboration with the license-holder, the Detroit Public Schools. The radio station is located in the Detroit School of Arts. DPTV is licensed to the Detroit Educational Television Foundation and governed by a volunteer board of trustees from the local business, civic, and cultural communities.

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading U.S. financial services company. Ally's automotive services business offers a full spectrum of financial products and services, including new and used vehicle inventory and consumer financing, leasing, vehicle service contracts, commercial loans and vehicle remarketing services, as well as a variety of insurance offerings, including inventory insurance, insurance consultative services for dealers and other ancillary products. Ally Bank, the company's direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking. Ally's Corporate Finance unit provides financing to middle-market companies across a broad range of industries. Ally recently acquired online brokerage and digital wealth management company TradeKing Group, Inc.

With approximately $156.5 billion in assets as of March 31, 2016, Ally operates as a financial holding company. For more information, visit the Ally media site at http://media.ally.com or follow Ally on Twitter: @Ally

Contact
Sari Martin
Ally Financial
646-781-2539
Sari.Martin@ally.com

Della Cassia
Detroit Public Television
248-305-3770
dcassia@dptv.org

SOURCE Ally Financial

Ally Financial

Web Site: http://media.ally.com


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