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Friday, May 27, 2016

American Girl's 2016 Girl Of The Year® Stars In All-New Movie Adventure

American Girl's 2016 Girl Of The Year® Stars In All-New Movie Adventure

AMERICAN GIRL: LEA TO THE RESCUE

MIDDLETON, Wis., May 27, 2016 /PRNewswire/-- This summer, American Girl's 2016 Girl of the Year, Lea Clark((TM)) stars as the company's first-ever action hero in the all-new adventure film American Girl: Lea to the Rescue, debuting on Blu-ray((TM) )Combo Pack, DVD, and On Demand on June 14(th), 2016 from Universal Pictures Home Entertainment. The film will also be available on DIGITAL HD two weeks early on May 31(st), 2016.

https://photos.prnewswire.com/prnvar/20160526/372719

In the thrilling sequel to the original book series, Lea must face her fears as she travels deep into the Brazilian rainforest to solve the mystery of her missing brother. In her quest to find him, she befriends Amazonian tribespeople, helps save endangered animals, and must outwit ruthless animal poachers. Starring Maggie Elizabeth Jones (We Bought a Zoo) and Hallie Todd ("Lizzie McGuire"), American Girl: Lea to the Rescue is the latest in a long line of fresh, modern and family-friendly films from American Girl, that also includes Grace Stirs Up Success, Isabelle Dances Into The Spotlight, Saige Paints The Sky, and McKenna Shoots for the Stars.

Fans can join American Girl for special Lea to the Rescue movie-viewing events at its 20 retail stores nationwide, June 16-19. Guests will enjoy a screening of the all-new film, plus a Lea-inspired craft, a "red carpet" photo opportunity, concessions, and an exclusive movie goody bag. For more information or to make a reservation, visit americangirl.com/stores or call 1-877-247-5223.

Girls can also visit americangirl.com/girloftheyearfor a sneak peek of the all-new film, including the movie trailer, the film synopsis, cast and character bios, a photo gallery, and downloadable wallpapers.

The website also features information on Wild at Art, a program designed to give girls a chance to help protect animals and their habitats, just like Lea. Wild at Art kicked off January 1, and is a year-long fund-raising initiative in support of World Wildlife Fund (WWF). American Girl encourages girls to use their artistic abilities to host an art sale and donate the proceeds to WWF. Parents can visit americangirl.com/wildatartto learn more and register for Wild at Art, plus get animal-themed craft ideas, and be entered into the sweepstakes for the chance to win one of 17 Lea prize packages.

ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com). The Mattel family of companies is the worldwide leader in the design, manufacture, and marketing of toys and family products. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include BeForever(TM), Truly Me(TM), Girl of the Year(TM), and Bitty Baby(TM). Headquartered in Middleton, WI, the company sells products exclusively through its award-winning catalogue, on americangirl.com, and in its experiential retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

ABOUT UNIVERSAL PICTURES HOME ENTERTAINMENT
Universal Pictures Home Entertainment (UPHE) is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

http://photos.prnewswire.com/prnvar/20150807/256989LOGO

Photo - http://photos.prnewswire.com/prnh/20160526/372719

Logo - http://photos.prnewswire.com/prnh/20150807/256989LOGO



SOURCE American Girl

Photo:https://photos.prnewswire.com/prnh/20160526/372719
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150807/256989LOGO
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20160526/372719
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150807/256989LOGO
http://photoarchive.ap.org/
American Girl

CONTACT: Susan Jevens, American Girl, 608.830.4214, susan.jevens@americangirl.com or Tess Bartlett, Universal Pictures Home Entertainment, Publicity, Tess.Bartlett@nbcuni.com

Web Site: http://www.americangirl.com


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