Set Top Box (STB) Market Worth $25.45 Billion By 2022: Grand View Research, Inc.

Set Top Box (STB) Market Worth $25.45 Billion By 2022: Grand View Research, Inc.

SAN FRANCISCO, March 8, 2016 /PRNewswire/ --



The global set top box (STB) market
[http://www.grandviewresearch.com/industry-analysis/the-global-set-top-box-market ] size
is expected to reach USD 25.45 billion by 2022 according to a new report by Grand View
Research, Inc. Technology proliferation and increasing demand for high-quality picture and
sound is anticipated to boost global set top box market growth. Increasing demand for IPTV
models in developed regions from North America and Europe has further bolstered industry
growth. Additionally, abridged prices of smart TVs and growing availability of HD channels
across all platforms are expected to push demand for advanced STB devices.



(Logo:
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STBs can be categorized into cable, satellite, Internet Protocol TV (IPTV), Digital
Terrestrial Television (DTT) and Over The Top (OTT) devices. Digital format transmissions
provide better sound and picture quality, as well as an enhanced viewing experience in HD.
Additionally, they provide interactive services such as Video On Demand (VoD), and the
freedom to pay only for selected channels.



Browse full research report with TOC on "Set Top Box (STB) Market Analysis By Product
(IPTV, Satellite, Cable, DTT, OTT) By Content Quality (SD, HD) And Segment Forecasts To
2022" at:
http://www.grandviewresearch.com/industry-analysis/the-global-set-top-box-market      
 



Recent administrative regulations pertaining to digitization in countries such as
India are further expected to impel industry growth as these protocols can provide
monetary relief to viewers, and in some cases, funding for broadcasters to enable a
digital switch over to take place by a given deadline.



However, procurement costs and associated costs of pay channels are expected to pose
as challenges for the industry. The inequality in demand and supply of devices across the
world is expected to negatively affect the global market.



Further key findings from the report suggest: 




- DTT STB segment dominated the global set top box industry contributing to over 25%
of the market revenue in 2014. DTT broadcasts uses terrestrial (land-based) signals
and enable efficient use of spectrum providing increased capacity over analog
transmission, better quality images, and lower operating costs for broadcast and
transmission after an initial upgrade investment.
- Vendors are offering various types of STBs, ranging from basic cable to satellite to
the ones that record content via IP transmission such as in IPTV. Key operators are
deploying new services in response to the threat against OTT service providers. The
conventional digital model is emerging into a hybrid version supporting alternative
sources of premium content such as OTT video services.
- Asia Pacific dominated the global set top box industry contributing to over 35% of the
global revenue in 2014. IP transmission recording features and higher storage
specifications are expected to ensure a steady growth in North American region.
Initiatives by the government and authorities have led to an overall increase in the
installation of devices in the select geographies.
- Asia Pacific regional STB industry is expected to grow at a CAGR of nearly 2.5% from
2015 to 2022. Major manufacturers in the industry are established in countries from
the Asia Pacific region, such China and Taiwan, owing to higher production capacities
and cheap labor. This has led to an increased awareness and adoption of STBs in the
region.
- Key industry participants include Samsung, Skyworth, Cisco, Echostar, Amazon, Huawei,
ADB, HUMAX, Coship, and Technicolor. Vendors are progressively adopting innovative
distribution strategies such as authorized e-commerce retailers apart from traditional
retail stores.


Grand View Research has segmented the global set top box market on the basis of
product, content quality, and region:




- Set Top Box (STB) Product Outlook (Volume, Million Units; Revenue, USD Billion,
2012 - 2022) 
- Internet Protocol Television (IPTV)
- Satellite
- Cable
- DTT (Digital Terrestrial)
- OTT
- Set Top Box (STB) Content Quality Outlook (Volume, Million Units; Revenue, USD
Billion, 2012 - 2022) 
- SD (Standard Definition) STB
- HD (High Definition) STB
- Others
- Set Top Box (STB) Regional Outlook (Volume, Million Units; Revenue, USD Billion,
2012 - 2022) 
- North America
- Europe
- Asia Pacific
- Latin America
- MEA


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About Grand View Research: 



Grand View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The company
provides syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market intelligence
studies ensuring relevant and fact-based research across a range of industries, from
technology to chemicals, materials and healthcare.



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Grand View Research, Inc 
Phone: 1-415-349-0058 
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Email: sales@grandviewresearch.com 
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